Studies assessing the phenomenological characteristics of episodic memories, episodic future thoughts, and episodic counterfactual thoughts normally utilize a within-subjects design. As such, there are concerns that the observed similarities in phenomenological characteristics are the result of demand effects or other related matters, rather than theoretical considerations. In this study, a within-subjects experimental design was directly compared with a between-subjects experimental design. In both conditions, participants responded to existing questionnaires used to assess phenomenological characteristics of episodic memories, episodic future thoughts, and episodic counterfactual thoughts. The within-subjects design resulted more often in significant findings and larger effect sizes compared to the between-subjects design. The implications for experimental design in future studies is discussed.
