For invisibility and robustness are difficult to reconcile, a combination of singular value decomposition (SVD) and the discrete wavelet transform (DWT) of the color image adaptive watermarking algorithm is proposed. In the embedding process, modification of the singular value of LL band and LH band exploited to the watermarking scheme which excellent preserves the quality. The additional advantage of the proposed technique is taking advantage of HVS which can adaptively regulate the watermark embedding strength. Experimental results show that the algorithm not only has better transparency, but also has good robustness such as noise, compression, filtering, cropping.