The reason for considering ICT-based communication platforms, especially mobile phones, as the most efficacious media tool to interconnect health care providers, practitioners and other stakeholders to a substantially large number of consumers in the healthcare system is that the mobile phone subscribers in India has reached to 1,013.23 million in the third quarter of 2018. The prices of smartphones have also come down by 11 percent with a demand for 4G devices capturing 6 percent of smartphone unit demand in India. Hence, it is an appropriate time to understand that the future of healthcare business in India lies with mobile based healthcare services. This chapter explores some of the significant innovations taking place in mobile healthcare business in India and examines the emerging approach of integrated health care ecosystems to provide quality health services to everyone where and when it is required.
Escaping Cannibalization? Correlation-Robust Pricing for a Unit-Demand Buyer
