A Product Life Cycle for International Trade?

1968 ◽  
Vol 32 (3) ◽  
pp. 1-6 ◽  
Author(s):  
Louis T. Wells
Keyword(s):  
International Trade ◽  
Life Cycle ◽  
Product Life Cycle ◽  
Import Competition ◽  
Product Life ◽  
Predictable Pattern

Many products follow a predictable pattern in international trade. Understanding the international product life cycle may lead to improved policies resulting in increased exports and a reduction in the effectiveness of import competition.

International Product Life Cycle: A Reassessment and Product Policy Implications

1981 ◽  
Vol 45 (4) ◽  
pp. 91-96 ◽  
Author(s):  
Igal Ayal
Keyword(s):  
International Trade ◽  
Life Cycle ◽  
Product Life Cycle ◽  
Export Performance ◽  
Policy Implications ◽  
Trade Patterns ◽  
Product Life ◽  
Product Policy ◽  
Life Cycle Theory ◽  
Marketing Planning

International product life cycle theory is one of the leading explanations of international trade patterns. Most of the tests to date have been based on U.S. experience. This study examines the theory from the standpoint of a (presumably) follower country. 1975 Israeli and U.S. export and import data were used to test applicability of IPLC theory to Israeli export performance. Marked deviations from theory predictions were found. An analysis of the findings leads to important implications for international marketing planning.

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