The Role of Marketing Research in Public Policy Decision Making

1974 ◽  
Vol 38 (1) ◽  
pp. 38-47 ◽  
Author(s):  
William L. Wilkie ◽  
David M. Gardner
Keyword(s):  
Public Policy ◽  
Decision Making ◽  
Marketing Research ◽  
Policy Decision ◽  
Policy Decision Making

The Role of Marketing Research in Public Policy Decision Making

1974 ◽  
Vol 38 (1) ◽  
pp. 38 ◽  
Author(s):  
William L. Wilkie ◽  
David M. Gardner
Keyword(s):  
Public Policy ◽  
Decision Making ◽  
Marketing Research ◽  
Policy Decision ◽  
Policy Decision Making

Enhancing the Role of Marketing Research in Public Policy Decision Making

1977 ◽  
Vol 41 (1) ◽  
pp. 63-67 ◽  
Author(s):  
Robert F. Dyer ◽  
Terence A. Shimp
Keyword(s):  
Public Policy ◽  
Decision Making ◽  
Marketing Research ◽  
Policy Decision ◽  
Policy Decision Making

It's time for marketers to take the initiative.

The Role of Consumer Surveys in Public Policy Decision Making

2001 ◽  
Vol 20 (2) ◽  
pp. 170-185 ◽  
Author(s):  
Manoj Hastak ◽  
Michael B. Mazis ◽  
Louis A. Morris
Keyword(s):  
Public Policy ◽  
Decision Making ◽  
Policy Decision ◽  
Consumer Surveys ◽  
Policy Decision Making

A CAS Approach to Public Policy Decision Making

1998 ◽  
Author(s):  
Glenda H. Eoyang ◽  
Lois Yellowthunder ◽  
Vic Ward
Keyword(s):  
Public Policy ◽  
Decision Making ◽  
Policy Decision ◽  
Policy Decision Making

Examining the potential of textual big data analytics for public policy decision-making: A case study with driverless cars in Denmark

2020 ◽  
Vol 98 ◽  
pp. 68-78 ◽  
Author(s):  
Aseem Kinra ◽  
Samaneh Beheshti-Kashi ◽  
Rasmus Buch ◽  
Thomas Alexander Sick Nielsen ◽  
Francisco Pereira
Keyword(s):  
Public Policy ◽  
Decision Making ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Policy Decision ◽  
Driverless Cars ◽  
Policy Decision Making
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