Timing of Market Research in New Industrial Product Situations
Keyword(s):
During the management of the new product development process, when should market research effort be focused? In this study the timing of market research resource expenditures (man-hours) in 112 new industrial product situations is measured, and significant differences in timing, related to seven important situational characteristics, were found.
2014 ◽
2014 ◽
Vol 4
(4)
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pp. 249
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2001 ◽
Vol 18
(2)
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pp. 185-206
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1998 ◽
Vol 14
(6)
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pp. 533-557
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