Transaction Cost Analysis: Past, Present, and Future Applications

1997 ◽  
Vol 61 (4) ◽  
pp. 30-54 ◽  
Author(s):  
Aric Rindfleisch ◽  
Jan B. Heide
Keyword(s):  
Cost Analysis ◽  
Conceptual Framework ◽  
Transaction Cost ◽  
Transaction Cost Analysis ◽  
Marketing Literature ◽  
The Past

Over the past decade, transaction cost analysis (TCA) has received considerable attention in the marketing literature. Marketing scholars have made important contributions in extending and refining TCA's original conceptual framework. The authors provide a synthesis and integration of recent contributions to TCA by both marketers and scholars in related disciplines, an evaluation of recent critiques of TCA, and an agenda for further research on TCA.

Factors that Influence Multinational Corporations’ Control of Their Operations in Foreign Markets: An Empirical Investigation

2008 ◽  
Vol 16 (1) ◽  
pp. 98-119 ◽  
Author(s):  
Beibei Dong ◽  
Shaoming Zou ◽  
Charles R. Taylor
Keyword(s):  
Cost Analysis ◽  
Transaction Cost ◽  
Multinational Corporations ◽  
Bargaining Power ◽  
Empirical Test ◽  
Explanatory Power ◽  
Transaction Cost Analysis ◽  
Power Theory ◽  
Foreign Operations ◽  
Degree Of Control

Multinational corporations’ (MNCs’) control over their foreign operations plays an important role in implementing their global marketing strategy. In the past, transaction cost analysis and bargaining power theory have been widely cited to explain the degree of control MNCs exert over their foreign operations. However, research explicitly combining these two perspectives has been limited. To address the gap in the literature, the authors present a joint model that combines the two alternative theories to explain MNCs’ control, and they compare their relative explanatory power. Using primary survey data, they perform an empirical test of the relative explanatory power of these two theories. The results suggest that three factors, two drawn from bargaining power theory and one from transaction cost analysis, are key factors in explaining MNCs’ degree of control over their foreign operations. The article concludes with a discussion of the theoretical and managerial implications.

A transaction cost analysis of staffing decisions in international operations

2005 ◽  
Vol 21 (1) ◽  
pp. 101-126 ◽  
Author(s):  
Gabriel R.G. Benito ◽  
Sverre Tomassen ◽  
Jaime Bonache-Pérez ◽  
José Pla-Barber
Keyword(s):  
Cost Analysis ◽  
Transaction Cost ◽  
Transaction Cost Analysis ◽  
International Operations

Transaction Cost Analysis with Excel and MATLAB

2016 ◽  
Vol 12 (1) ◽  
pp. 76-87 ◽  
Author(s):  
Robert Kissell ◽  
Nina (Ning) Zhang
Keyword(s):  
Cost Analysis ◽  
Transaction Cost ◽  
Transaction Cost Analysis
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