Redeployment of Brands, Sales Forces, and General Marketing Management Expertise following Horizontal Acquisitions: A Resource-Based View

1999 ◽  
Vol 63 (2) ◽  
pp. 41-54 ◽  
Author(s):  
Laurence Capron ◽  
John Hulland
Keyword(s):  
Marketing Management ◽  
Resource Based View ◽  
Sales Forces ◽  
Management Expertise

Job Performance Related to Management Control Systems for Pharmaceutical Salesmen

1976 ◽  
Vol 13 (1) ◽  
pp. 25-33 ◽  
Author(s):  
Charles M. Futrell ◽  
John E. Swan ◽  
John T. Todd
Keyword(s):  
Control System ◽  
Job Performance ◽  
Control Systems ◽  
Empirical Investigation ◽  
Management Control ◽  
Marketing Management ◽  
Management Control Systems ◽  
Sales Forces ◽  
System Characteristics

Conceptualization and empirical investigation of marketing management control systems have not developed to the point where terms, concepts, and methods are clear enough to provide reliable guidelines for managers of sales forces. Three national firms’ salesmen's perceptions of their control system were related to the salesmen's performance to identify the most important control system characteristics.

The application of the Resource-Based View (RBV) for public hospitals performance

2013 ◽  
Vol 2013 (5 (158)) ◽  
Author(s):  
Aldona Frączkiewicz-Wronka ◽  
Karolina Szymaniec
Keyword(s):  
Public Hospitals ◽  
Resource Based View
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