Book Review: Industrial Marketing Research

Journal of Marketing Research ◽

10.1177/002224378001700217 ◽

1980 ◽

Vol 17 (2) ◽

pp. 273-273

Author(s):

Joanne M. Klebba

Keyword(s):

Marketing Research ◽

Industrial Marketing

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Book Review: Manual of Industrial Marketing Research

Journal of Marketing Research ◽

10.1177/002224377901600320 ◽

1979 ◽

Vol 16 (3) ◽

pp. 433-434

Author(s):

W. S. Penn

Keyword(s):

Marketing Research ◽

Industrial Marketing

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Book Review: Are we that far Ahead? … Industrial Marketing Research

Journal of Marketing ◽

10.1177/002224296302700425 ◽

1963 ◽

Vol 27 (4) ◽

pp. 131-131

Author(s):

R. W. Rost

Keyword(s):

Marketing Research ◽

Industrial Marketing

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Book Review: Industrial Marketing Research

Journal of Marketing Research ◽

10.1177/002224376700400221 ◽

1967 ◽

Vol 4 (2) ◽

pp. 213-214

Author(s):

Edmund Greene

Keyword(s):

Marketing Research ◽

Industrial Marketing

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Library support for industrial marketing research

Industrial Marketing Management ◽

10.1016/0019-8501(82)90033-5 ◽

1982 ◽

Vol 11 (1) ◽

pp. 47-51 ◽

Author(s):

James R. Fries

Keyword(s):

Marketing Research ◽

Industrial Marketing ◽

Library Support

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Book Review: Contemporary Marketing Research

Journal of Marketing Research ◽

10.1177/002224379202900309 ◽

1992 ◽

Vol 29 (3) ◽

pp. 379-380

Author(s):

Bruce L. Stern

Keyword(s):

Marketing Research

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Book Review: Editing Needed …: Modern Marketing Research

Journal of Marketing ◽

10.1177/002224296402800424 ◽

1964 ◽

Vol 28 (4) ◽

pp. 118-119

Author(s):

Robert C. Judd

Keyword(s):

Marketing Research

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Book Review: Marketing Research in the Developing Countries: A Handbook

Journal of Marketing Research ◽

10.1177/002224377301000121 ◽

1973 ◽

Vol 10 (1) ◽

pp. 108-110

Author(s):

S. Prakash Sethi

Keyword(s):

Developing Countries ◽

Marketing Research

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Book Review: Marketing Research: Information Systems and Decision Making

Journal of Marketing ◽

10.1177/002224297604000224 ◽

1976 ◽

Vol 40 (2) ◽

pp. 122-122

Author(s):

Michael J. Houston

Keyword(s):

Decision Making ◽

Information Systems ◽

Marketing Research ◽

Research Information

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Book Review: Glossary of Marketing Research

Journal of Marketing Research ◽

10.1177/002224379102800113 ◽

1991 ◽

Vol 28 (1) ◽

pp. 116-117

Author(s):

Humberto Valencia ◽

Patriya Tansuhaj ◽

Michelle McCann

Keyword(s):

Marketing Research

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Book Review: Marketing Research: A Management Information Approach

Journal of Marketing Research ◽

10.1177/002224377801500325 ◽

1978 ◽

Vol 15 (3) ◽

pp. 497-498

Author(s):

René Y. Darmon

Keyword(s):

Marketing Research ◽

Management Information ◽

Information Approach

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