This chapter surveys a breadth of approaches to the ethics of film and other narrative media, both contemporary and historic, and positions them in relation to developments in cognitive media ethics. These include cine-ethics and film philosophy, phenomenological approaches, literary ethics and hermeneutics, notions of aesthetic autonomy, and ethics in narratology. The contributions and challenges of each approach are summarized, as are their uses in the development of a normative ethics for cognitive media studies. Throughout this chapter, a case emerges for the complementary, elaborative rigors of cognitive science, normative ethics, and consequentialism. The chapter concludes by indicating how methods for analysis developed at the center of these areas of study will inform the remainder of the book.