As middle powers with regional aspirations, Iran and Turkey see the South Caucasus region as an ideal arena for expanding their reach and influence. As post-sanctions Iran finds greater space for diplomacy and trade, the ensuing competition between the two neighboring countries is likely to intensify in the coming years. For both states, trade and soft power are the most viable tools for expanding their influence. In the long run, the competition in trade is only likely to benefit the three states of the South Caucasus. But it is also likely to keep the multiple conflicts that have ravaged the region over the last several decades — especially between Armenia and Azerbaijan, Russia and Georgia, and even the historic animosity between Turkey and Armenia — frozen and without a solution in sight.