8Chapter Keys to Information Quality in Business Web Pages

Web Wisdom ◽  
2009 ◽  
pp. 87-92
Author(s):  
Carmine Swllitto ◽  
Andrew Wenn

A well-designed and implemented Web site can give a business the edge in the online environment. In part this can be achieved by utilizing the appropriate encoding language, incorporating metadata into Web pages and addressing accessibility issues for the disabled. These aspects of Web site implementation tend to be technically tangible and thus relatively easily definable. However, some of the subjective aspects of Web site development associated with information design, such as information quality, effective information visualization and presentation also contribute to a successful Web site strategy. In this chapter we report on some of the emerging technical and information design practices that a developer should consider in the implementation of business Web sites.


Author(s):  
Ricardo Barros ◽  
Geraldo Xexéo ◽  
Wallace A. Pinheiro ◽  
Jano de Souza

Currently, in the Web environment, users have to deal with an enormous amount of information. In a Web search, they often receive useless, replicated, outdated, or false data, which, at first, they have no means to assess. Web search engines provide good examples of these problems: As reply from these mechanisms, users usually find links to replicated or conflicting information. Further, in these cases, information is spread out among heterogeneous and unrelated data sources, that normally present different information quality approaches. This chapter addresses those issues by proposing a Web Metadata-Based Model to evaluate and recommend Web pages based on their information quality, as predicted by their metadata. We adopt a fuzzy theory approach to obtain the values of quality dimensions from metadata values and to evaluate the quality of information, taking advantage of fuzzy logic’s ability to capture humans’ imprecise knowledge and deal with different concepts.


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