An integrated marketing system for the optimal product line design problem in a competitive reaction context based on the qualitative consumer behavior analysis

2010 ◽  
Author(s):  
Στέλιος Τσαφαράκης
Keyword(s):  
Consumer Behavior ◽  
Behavior Analysis ◽  
Design Problem ◽  
Product Line ◽  
Integrated Marketing ◽  
Competitive Reaction ◽  
Marketing System ◽  
Product Line Design ◽  
Consumer Behavior Analysis ◽  
Line Design

A Branch-and-Price Approach to the Share-of-Choice Product Line Design Problem

2009 ◽  
Vol 55 (10) ◽  
pp. 1718-1728 ◽  
Author(s):  
Xinfang (Jocelyn) Wang ◽  
Jeffrey D. Camm ◽  
David J. Curry
Keyword(s):  
Design Problem ◽  
Product Line ◽  
Branch And Price ◽  
Product Line Design ◽  
Price Approach ◽  
Line Design
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