Cabbage Commodity Agribusiness Management

The purpose of this research is to assess and evaluate the performance of the agribusiness system in relation to the Cabbage crop. The Agribusiness System is comprised of four (four) components: In the first place, there is the upstream agricultural industry. The marketing system that has been established is an ordinary marketing system, meaning that it provides complete autonomy to every marketing agency and producer farmer in the conduct of their individual enterprises. Supply networks for cabbage in general tend to be driven by the dynamics of supply and demand in the market, and are still predominated by conventional supply chains whose primary outlets are traditional marketplaces

MOTIVATION, STRATEGY, DIGITAL MARKETING: MSME SUREFIRE MOVES TO SURVIVE IN THE MIDST OF THE COVID-19 PANDEMIC

This service activity aims to analyze the needs and build a digitalization mindset for MSMEs in Malang City in facing the challenges of the Covid-19 Pandemic. Digital marketing strategies can be a bridge for MSMEs to reach a wider target market, so an interpersonal approach is needed to encourage business people to renew targeted marketing strategies. The method of implementing this activity consists of three stages, namely pre-implementation, implementation and post-implementation. The findings on the activity contain interesting facts, including MSMEs in Malang City do not experience capital problems, cash flow uncertainty causes a reduction in production activities, features on online platforms have not been used optimally and difficulties in compiling interesting content that can create interaction with the target market. Significant results were shown by MSME actors after participating in counseling and training activities, namely MSME actors were able to determine an online platform that could support their marketing system and some MSME actors were able to create interactions with consumers through digital activation to the purchase process from consumers. Apart from that, there are still many things that must be improved by MSME actors, especially in improving the quality of human resources and the digital marketing system.

PENGARUH PELAYANAN DAN SISTEM PEMASARAN TERHADAP KINERJA PEMASARAN MELALUI PERSAINGAN USAHA PROPERTY PT.GRIYA KENARI MAKASSAR

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh pelayanan dan sistem pemasaran secara langsung terhadap kinerja pemasaran dan tidak langsung melalui persaingan usaha. Penelitian ini menggunakan pendekatan kuantitatif yang dilaksanakan pada PT. Griya Kenari Makassar. Populasi adalah seluruh pegawai PT. Griya Kenari Makassar sebanyak 75 orang dengan menggunakan tehnik non-probability sampling (sampling jenuh). Tehnik pengumpulan data melalui observasi, wawancara, kuesioner dan dokumentasi sedangkan analisis data menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa pada PT. Griya Kenari Makassar, pelayanan berpengaruh positif dan signifikan terhadap persaingan usaha dan kinerja pemasaran, empati yang dimiliki karyawan mampu mendorong kemampuan persaing dan mengembangkan pelanggan, sementara sistem pemasaran berpengaruh positif dan signifikan terhadap persaingan usaha namun tidak signifikan terhadap kinerja pemasaran, segmentasi yang diterapkan oleh perusahaan telah mendorong kemampuan bersaing dengan memahami kemampuan pesaing, meskipun dalam kinerja pemasaran belum signifikan sebab pelanggan yang berbeda karakteristik membutuhkan pendekatan yang berbeda. Persaingan usaha berpengaruh positif dan signifikan terhadap kinerja pemasaran, dengan lingkup bersaing telah mampu meraih banyak pelanggan, dan pada pengaruh tidak langsung, pelayanan dan sistem pemasaran berpengaruh positif dan signifikan terhadap kinerja pemasaran melalui persaingan usaha. The research aims to determine and analyze the effect of services and marketing systems directly on marketing performance and indirectly through business competition. It is a quantitative type, and was conducted at PT. Griya Kenari Makassar. The population is all employees of PT. Griya Kenari Makassar as many as 75 employees, using non-probability sampling (total sampling). Data collection techniques are through observation, interviews, questionnaires and documentation with data analysis using SmartPLS. The results showed that at PT. Griya Kenari Makassar, service has a positive and significant effect on business competition and marketing performance, employee empathy is able to encourage competitiveness and develop customers, while marketing system has a positive and significant effect on business competition but not significant on marketing performance, segmentation applied by the company has encouraged the ability to compete by understanding the capabilities of competitors, although in marketing performance it has not been significant because different customer characteristics require different approaches. Business competition has a positive and significant effect on marketing performance, with the scope of competition being able to reach many customers, and on the indirect effect, services and marketing systems have a positive and significant effect on marketing performance through business competition.

Fruit and Vegetable Seed Production and Marketing: Existing Practice and Perception of Vegetbale Seed Farmers and Sellers in Bangladesh

Bangladesh has the largest river delta in the world and is known as the basin of South Asia. Accordingly, Bangladesh is naturally fertile, which is the main factor that provides the country with a huge opportunity to produce fruit and vegetable seeds. However, the lack of quality seed production, insufficient seed supply, and lack of seed preservation systems make the seed sector unstable. This research attempts to determine the cause of these problems and identify ways to mitigate them and make a sustainable marketing system. A descriptive research method was applied, based on a survey conducted in Bangladesh in three major seed producing divisions, namely: Dhaka, Chittagong, and Mymensingh. The data were gathered from 40 farmers and 40 retailers & wholesalers who were chosen at random, and the data was analysed in Microsoft Excel. The objective of the study is to analyze marketing practices of vegetable and fruit seeds, the problems of vegetable and fruit seed distribution, and to propose a method for the sustainable distribution of vegetable and fruit seeds. The results showed a lack of genuine and timely market information, poor institutions and arrangements, and poor marketing infrastructure. These findings are indicative of poor marketing efficiency and thereby suboptimal operation of the seed marketing system. Hence, the results found in this study should help to institute appropriate measures for production, market infrastructure, arrangements, and institutions to improve the inefficient functioning of the seed marketing system.

Analisis Struktur Pasar Sayuran di Desa Kanreapia Kecamatan Tinggimoncong Kabupaten Gowa Provinsi Sulawesi Selatan

Potensi tanaman hortikultura khususnya sayuran yang ada di Kecamatan Tinggimoncong cukup besar bahkan beberapa jenis sayuran seperti kubis, petsai, wortel, bawang daun dan kentang, selain dipasarkan dalam wilayah kabupaten juga dipasarkan sampai ibukota propinsi bahkan di antar pulaukan ke Kalimantan namun demikian sistem pemasarannya masih bersifat tradisional yang berimplikasi pada pendapatan petani sebagai produsen tidak optimal. Penelitian ini bertujuan mengkaji stuktur pasar, saluran distribusi dan margin pemasaran produk usahatani sayur-sayuran yang berada di Desa Karenapia, Kecamatan Tinggimoncong, Kabupaten Gowa, Sulawesi Selatan. Dilaksanakan pada bulan April hingga Juni 2019, dengan menggunakan pendekatan deskriptif kuantitatif. Hasil penelitian menunjukan bahwa Struktur pasar sayuran yang terbentuk di desa Kanreapia mengarah pada pasar oligopsoni. Struktur pasar di tingkat kabupaten/kota, lebih memgarah pada pasar persaingan sempurna dan diferensiasi. petani sebagai produsen tidak memiliki sarana dan perlakuan pascapanen (standarisasi melalui grading), lemahnya informasi tentang pasar sehingga peranan petani dalam memanfaatkan peluang pasar sangat kecil, skala usaha yang relatif kecil dan usaha tani yang tidak didasarkan atas permintaan pasar, menyebabkan posisi tawar petani sangat lemah, hal ini memungkinkan kehadiran pedagang perantara yang kemudian lebih dominan dalam penentuan harga jual di tingkat petani. Bagian yang diterima petani dari harga yang dibayarkan konsumen untuk beberapa jenis sayuran, rata-rata lebih kecil dibandingkan yang diterima oleh pedagang perantara sehingga sistem pemasaran yang terjadi dinilai kurang efisien bagi petani. The potential of horticultural crops, especially vegetables in the District of Tinggimoncong is quite considerable. Some types of vegetables such as cabbage, Chinese cabbage, carrots, leeks and potatoes, besides being marketed in the Regency Area, are also marketed to the provincial capital even inter-island to Kalimantan. The marketing system, however, is still traditional, and that makes the income of the farmers as the producers is not optimal. This study aimed to examine the market structures, distribution channels and marketing margins of the vegetable farming products located in Kanreapia village Tinggimoncong District Gowa Regency South Sulawesi. Using a quantitative descriptive approach, it was carried out from April to June 2019. The results showed that the structure of the vegetable market formed in Kanreapia village led to an oligopsony market. The market structure at the Regency/Municipal level was more likely to lead to a perfect competition and differentiation market. Because the farmers as the producers did not have post-harvest treatment and facilities (standardization through grading), and were weak in terms of market information, the role of the farmers in taking the advantages of market opportunities was very small. The relatively small business scales and non-market-demand farming have caused the farmers’ bargaining position very weak, allowing the presence of intermediary traders who in turn are more dominant in determining the selling prices at the farmer level. For several types of vegetables, the share received by the farmers from the price paid by the consumers is, on average, smaller than that received by the intermediary traders. Hence, the marketing system that occurs is considered less efficient for farmers.

Struktur, Perilaku dan Kinerja Pemasaran Ikan Cakalang di Kabupaten Halmahera Selatan

Skipjack tuna is the result of the main capture fisheries in the South Halmahera district which experienced significant growth of 4,2 percent during the 2016-2018 period, but increased production experienced constraints in the marketing system and caused income uncertainty for fishermen and traders. The purpose of this study was to determine the marketing system of skipjack tuna in the South Halmahera Regency using a structural, behavioural, and performance (SCP) approach. The sampling method uses snowball sampling which started with 68 fishermen. The results showed that the market structure formed was an oligopsonistic market structure and there was a barrier to market entry of 14 percent. Meanwhile, market behaviour shows that fishermen only act as price takers. Based on the marketing margin analysis, there are 10 (ten) skipjack fish marketing channels. Judging from the value of large skipjack fish, marketing channel 7 has the highest margin value of 70,4 percent and the lowest is channel 8 of 53,9 percent. Meanwhile, the marketing channel of small fish the highest margin value is marketing channel 9 of 73,9 and the lowest is channel 9 of 65,1 percent. While the value of farmer share, channel 1 has the highest value of 70 percent and the lowest is channel 7 of 36 percent. Overall, skipjack tuna marketing channels have not been efficient.

Structural-content model of the territories marketing system as a direction of the socio-economic policy of the state

The article is devoted to the development of a structural-meaningful model of the territory marketing system as a direction of the state's socio-economic policy. At the same time, it is substantiated that the territory marketing system belongs to the category of open and is influenced by: systems of higher levels (for example, the economic security of the state); existing or potential financial and investment, material and resource, intellectual and personnel, digital development of territories, which, in fact, largely determines the capabilities of the state in the implementation of socio-economic policy and the choice by the authorities of tools for marketing territories; traditions, lifestyle and mentality of the population. Based on this, the signs and consequences of an insufficiently effective socio-economic policy in connection with its key directions are identified, and the features of the implementation of its main mechanisms are identified, in relation to the marketing of territories within the framework of the proposed structural and substantial model.

THE STRATEGY OF INFORMAL SECTOR TRADERS TO FACE PANDEMIC COVID-19 IN MAROS CITY

The informal sector is a sector that has a huge impact during pandemic covid-19, because they cannot do their usual activities. The government’s policy in the form of PSBB restricts their movements to run their business, such as meatball and vegetable seller and who are in the front of the shops. This research described the strategy used by meatball and vegetable sellers during pandemic. The research method used was descriptive qualitative. Data were collected through interview, observation, and library study. The study result showed that during pandemic covid-19, the informal sector traders felt the decrease sales impact of which affected the income of meatball and vegetable traders, thus reducing their trading capital. They were in dilemma for wanting to run business and afraid of being to covid-19. Therefore, the meatball seller dealt by making various efforts so that their family needs are met and their business still survived by changing the marketing system selectively for goods being marketed and changing the debt-payment mechanism.

Review of Agricultural Products Marketing Activities and Services

Marketing is the performance of all physical activities, transactions and facilities, as a result of which the agricultural product is moved from the main place of production (farm), all kinds of benefits are added to them, and after reaching the last consumer, some of his needs are met. In order for objects and services to move in the marketing channel, they must legally change their ownership, resulting in a change of ownership of the exchange, so that several exchanges take place during marketing until the crop reaches the final consumer. Different activities in the marketing stage make it possible to move the material in the marketing channel. The sum of these activities is studied under the heading of marketing tasks, which are generally divided into three categories, which include exchange, physical and facilitative activities. Doing any of these activities will add value to agricultural products and facilitate the transfer of goods, and the product will be placed in the hands of the end consumer to meet some of his needs. When the product is produced and ready to be marketed for consumption until it reaches the final consumer, actions are taken on these products, which are called agricultural marketing services; Therefore, operations of agricultural products include collection, transfer and distribution of agricultural products that require various services, which include product collection, transportation, packaging, conversion or processing of products, standardization of agricultural products, grading, storage and storage of agricultural products, credit , Accept risks, pricing and advertising. Complete coherence and coordination between activities to reduce costs, normal and fast flow of products and prevent spoilage and deterioration of their quality. All of the above activities are carried out by a marketing system consisting of physical, exchange and facility organizations and institutions; Timely implementation of these activities in order to reach the product to consumers on time, good quality and reasonable price is important. The overall purpose of this issue is to identify the different marketing tasks of agricultural products in order to fully understand the various marketing activities and improve how these tasks are performed so as not to reduce the quality of agricultural products.The present research has been done by review method and using previous studies in order to review the marketing activities and services of agricultural products. In this regard, citation method and study of scientific books, articles and journals have been used to collect information and information. It came to this conclusion by reviewing and studying scientific books and articles related to the subject of marketing activities and services; All marketing activities are carried out through a marketing system consisting of individuals, physical institutions, transactions and facilities with their infrastructure, which is simultaneously responsible for increasing the high value of products and transferring them from producers to consumers to satisfy their maximum demand. Without an active and modern marketing system with telecommunication facilities, transportation, storage, refrigeration, processing, credit, generators can not make good use of production and marketing opportunities.

Research on the Construction of an e-Commerce Marketing System Based on the Wireless Sensor Network

This paper takes e-commerce as the research object, based on the combination of wireless sensor network research results, using relevant theoretical analysis tools to identify several major problems in the marketing of enterprises. Then, the internal environment conditions of developing e-commerce are comprehensively analyzed through human resources, financial resources, marketing ability, and platform building ability, and the advantages and disadvantages of the enterprise itself are presented in a three-dimensional manner to help the enterprise understand its situation. Firstly, the overall hardware structure design of this paper is analyzed, and the network marketing node hardware design is proposed as the core of the system hardware design, and the marketing node hardware design circuit diagram is given through the selection of marketing node sensors, the selection of wireless communication modules, and the selection of marketing node microprocessors. Based on the specific application of the wireless sensor network in the e-commerce marketing system, the number of cluster selection is reduced by calculating and setting the remaining energy threshold of the cluster head for the whole network. The optimal cluster head is searched for based on the density of marketing nodes in different regions and the minimum energy consumption of the cluster after the division of the region within the cluster, and the original cluster head is replaced; the density of marketing nodes in different e-commerce is different, and the optimal number of cluster heads is searched for based on the minimum energy consumption of the network. In summary, three strategies are implemented to improve the design of wireless sensor network routing, and the effectiveness of the algorithm is verified through experimental simulation. Through the analysis of e-commerce operation, the intracluster congestion control is achieved by a dual-cluster head strategy with intracluster push selection of subcluster heads; the network nonuniform hierarchy and resource scheduling strategy achieve intercluster congestion mitigation and decongestion. A minimum energy consumption multihop path tree is also proposed here, which can achieve the lowest energy consumption of marketing nodes and networks and improve the link quality relative to other transmission paths. After simulation experiments, the effectiveness and reliability of the congestion algorithm are verified. A guarantee scheme is provided for the development of e-commerce marketing strategies to help breakthroughs and developments in marketing management, and an attempt is also made to provide a template for other enterprises to follow.