A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data

Author(s):  
Winfried J. Steiner ◽  
Harald Hruschka
2009 ◽  
Vol 55 (10) ◽  
pp. 1718-1728 ◽  
Author(s):  
Xinfang (Jocelyn) Wang ◽  
Jeffrey D. Camm ◽  
David J. Curry

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