Research Note—When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth
2016 ◽
Vol 27
(1)
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pp. 131-144
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2008 ◽
Vol 84
(2)
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pp. 233-242
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2018 ◽
Vol 55
(2)
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pp. 258-270
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2013 ◽
Vol 18
(5)
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pp. 450-464
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2019 ◽
Vol 3
(4)
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pp. 195-208
2006 ◽
Vol 18
(2)
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pp. 146-156
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