scholarly journals How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis

2021 ◽  
Vol 14 (2) ◽  
pp. 236-251
Author(s):  
Agota Raišienė ◽  
Walter Wymer ◽  
Valda Dirginčienė
2004 ◽  
Vol 4 (4) ◽  
pp. 395-434
Author(s):  
J. A. Apsche ◽  
S. R. Ward Bailey
Keyword(s):  

Author(s):  
Tatiana Eremenko ◽  
◽  
Vladimir Fulin ◽  

The findings of the study revealed the heightened tension zones for the students’ dealing with information based on checking graduation theses texts for matching content at Ryazan S. Yesenin State University. The case analysis was applied as the main method of investigation. Generalized data, obtained as the result of four cases analysis, demonstrate that the highest tension is observed in the area of the academic ethos values like honesty, respect and responsibility.


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