Effect of virtual community involvement on new product development: case studies on Indonesian online commerce companies

2016 ◽  
Vol 22 (4) ◽  
pp. 397
Author(s):  
Suciwati Nursiam ◽  
Putu Wuri Handayani ◽  
Ida Ayu Kadek Trisnanty
Author(s):  
Erik M. W. Kolb ◽  
Jonathan Hey ◽  
Hans-Ju¨rgen Sebastian ◽  
Alice M. Agogino

Metaphors have successfully been used by new product development and design teams to help frame the design situation and communicate new products to stakeholders. Yet, the process of finding a compelling metaphor often turns upon stumbling upon it or a flash of insight from a team member. We present Meta4acle: a Metaphor Exploration Tool for design that suggests possible metaphors to make the process more one of ‘seeking out’ than ‘stumbling upon’ an effective metaphor. The tool takes data about the project in the form of a title, domain and key associations required of the metaphor and returns suggestions from a database of possible metaphor sources. We built a Meta4acle prototype and evaluated it with positive results for three existing design case studies. We present plans for its full implementation and evaluation.


2003 ◽  
Vol 07 (01) ◽  
pp. 51-66 ◽  
Author(s):  
YUSHAN ZHAO ◽  
ROGER J. CALANTONE

In the constant drive for higher quality, lower cost, and faster-to-market products, many firms have begun to learn "how not to make things" — how to give some tasks to other firms who could make more efficiently. Examples from industries highlight the trend. Case studies were conducted in six firms and many insightful comments from prominent managers are incorporated. The case studies reveal a trend toward outsourcing some tasks in new product development. We use the transaction cost theory and the resource-based theory to explain the trend of outsourcing. This kind of outsourcing allows the firm to focus on core tasks and access resources and capabilities not available or not easily developed internally. NPD program performance can be greatly enhanced, and the R&D department can move away from routine administration toward a more strategic role. Many implications for managers are offered, and theoretical contributions are discussed.


2021 ◽  
Vol 37 (4) ◽  
pp. 6-9

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings A dual focus on exploitation and exploration can help companies to enhance their new product development activities. Identifying factors with potential to facilitate or impede the process will enable closer collaborations both internally and with suppliers to increase the firm’s ambidexterity. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: New product development is a critical consideration for any business. Utilizing market-sensing capabilities to boost this is key for gaining competitive advantage. Originality: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


Author(s):  
Amrita Mahabir ◽  
Dinesh Soodeen ◽  
Natalie Persadie

Teaching case studies are a great way to implement active learning tactics. Writers describe case studies as complex examples, giving insight into the context of a problem and illustrating the main point. It provides student-centred activities based on topics that demonstrate theoretical concepts in an applied setting. This paper is concerned with exploring and promoting the teaching of new product development (NPD) and innovation using case studies in one of the universities in Trinidad and Tobago (T&T). The aim of this paper is to create the first local teaching case study, accompanied by an instructor’s manual. The outcome is a six-page case study, validated by undergraduate and postgraduate students, which examined the NPD and innovation processes at K. C. Confectionery Limited (KCC), a T&T based food and beverage manufacturing company.


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