International mobile marketing: a satisfactory concept for companies and users in times of pandemic

PurposeThis study’s purpose is to analyze the international mobile marketing (IMK) in order to stage the importance of this tool in the internationalization of companies. Our understanding of mobile marketing is constantly evolving, due to its high business penetration in a world globalized by technologies.Design/methodology/approachA review of the relevant literature on IMK, companies and customers is undertaken to understand the link between them. The paper begins by explaining the coronavirus disease 2019 is accelerating the change of the rules of the game in traditional and online commerce around the world. Furthermore, this study uses secondary data from organisation for economic co-operation and development (OECD), Sensor Tower, mobile marketing association (MMA), App Annie, among others, to support research results.FindingsThe results have shown that IMK has opened a melting pot of opportunities for companies and consumers in this period of pandemic; the potential of this tool is being redefined, in order to identify, anticipate and satisfy customers requirement profitably and efficiently. This study aims to provide an assessment of new concept of IMK and how this tool has to be integrated into the firm’s digital marketing strategies.Originality/valueThe study contributes to make better future decisions in the international digital expansion of companies by company executives and marketing experts. This paper provides a comprehensive framework intended to guide research efforts focusing on digital marketing as well as to aid practitioners in their quest to achieve IMK success.

The main directions of development of sports management and marketing in the COVID-19 pandemic

The COVID-19 pandemic has caused enormous economic losses and social upheaval around the world. However, despite the huge financial and human losses, it is physical culture and sports that can help mankind in many ways to combat the epidemic. The COVID-19 pandemic has certainly had an impact on professional and mass sports. The economic slowdown in the sports industry has affected the profit margins of the global sports advertising market. In the current situation, it is necessary to search new directions for sports management and marketing policy to overcome the crisis. Of particular interest is the direction of online commerce and online advertising in the sports industry. Those sports brands that are able to adapt to the new reality and reconfigure their business will remain on the market and continue to make a profit, in some cases even multiply it. Those companies that fail to cope with the transformation caused by the COVID-19 pandemic may become uncompetitive and lose their consumers. The advantages of online commerce and marketing tools are that they are not likely to lose their relevance and effectiveness even after the pandemic is over, when all areas of human life will return to their usual course. One way or another, it is advisable for companies involved in the sports industry to implement and develop modern areas of management and marketing development.

Solo City Batik Design Security System (SiKemTi Solo) During the Pandemic Covid-19

Safeguarding copyright on traditional batik works is very important to prevent duplication of Indonesian cultural products. The ease of duplicating, especially in batik designs, causes frequent violations of the design's copyright. Especially with the rise of online commerce today, it is easier for everyone to use other people's products and copy other people's products. This will not happen if there is already a system that can be used to secure the design work. For this reason, it is important to develop methods that can be used to secure traditional batik works, especially Surakarta. Based on these problems, a research was conducted on the application of image watermarking techniques that are resistant to changes generated by image processing in the form of compression. The method used to secure Surakarta batik works is compression using wavelet transformation. The aim is to develop a batik design security system method using the watermarking method. The steps taken started with taking photos of batik designs and the designer's name, photos in the form of images followed by the embedding process using the watermarking method. The watermarking method used is the DWT method. After encryption, identification is carried out to determine the level of errors that occur. The results of testing 323 batik image data in this study obtained an average mse level = 0.00000065 and an average psnr result = 188.471186102179. From the results of this study, it was found that the development of methods that can be used to secure batik products by using the watermarking method.

The Role of Omnichannel and Experiential Marketing to Build Brand Association in ZAP Clinic

The development of online commerce, popularly known as online stores, has rapidly changed people's lifestyles. Lately, online shopping trends do not mean that offline stores are no longer prioritized, especially in beauty clinics that sell their services and products. ZAP Clinic Indonesia is a beauty clinic focusing on offline and online sales to increase the company's brand equity. The research aimed to determine and analyze the effect of omnichannel and experiential marketing on brand association using the Customer-based Brand Equity (CBBE) method. The research applied a quantitative approach with a sample size of 101 respondents. The respondents were the consumers who had visited and tried the services and products of ZAP Clinic in Surabaya. The sampling technique was accidental sampling with a questionnaire as the instrument. Then, data were analyzed using the multiple regression analysis method to determine whether omnichannel and experiential marketing affected the brand association at ZAP Clinic. The results show that omnichannel and experiential marketing have a positive effect on brand association. Experiential marketing has a dominant value to create a stronger positive association. Moreover, omnichannel will boost the creation of brand association about ZAP Clinic through the marketing campaigns and delivering new experiences related to technology usage in skincare treatment.

To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce

PurposeThroughout 2020, especially under the lockdown measures, there was a significant surge in e-commerce and social commerce (s-commerce), with numerous people all over the world adopting and using commerce platforms on social media and other websites to buy desired products and services quickly and easily. Instagram Commerce is a new, cutting-edge social commerce platform. This research aims to explore the positive influence of the measures adopted during summer 2020 on Spanish s-commerce users' urge to buy impulsively.Design/methodology/approachDrawing on the stimulus–organism–response (S–O–R) theoretical framework, this study postulates and tests a model to help understand the behaviour of Spanish users towards social commerce, specifically Instagram Commerce. To accomplish this purpose, an SEM analysis is performed using a sample of 251 respondents.FindingsGenerally speaking, the findings obtained in the present study serve to expand and enhance the scientific literature on one of the latest determinants affecting social networks and online commerce.Originality/valueThis research is innovative due to the research background study that is carried out to analyse the urge to buy impulsively.

THE IMPACT OF THE COVID-19 PANDEMIC ON THE DEVELOPMENT OF GLOBAL AND RUSSIAN E-COMMERCE

The intensive development of digital technologies and access to the Internet has transformed the principles of organizing economic relations in the sphere of trade in goods and services. E-Commerce has become one of the most dynamically developing areas in the economy of many countries, but unforeseen circumstances, such as the Covid-2019 pandemic, can probably significantly change the situation with the development of the e-Commerce sector, give the necessary impetus to increase Internet activity and turn the e-Commerce sector into a driver of economic growth in Russia.The article demonstrates the changes that have occurred in the dynamics and structure of international online commerce, describes how the customs preferences have changed under the influence of the pandemic. An adjustment of the estimates of the prospects for the development of global and Russian e-commerce is given.

Identification of Uncertainty Factors in the Consumer Behaviour of the New Generation of Customers at the E-commerce Level

Even though two decades have passed since the introduction of e-commerce in the B2C model, the uncertainty posed by the online environment makes many consumers reluctant to engage in online commerce. The buyer's behaviour is inherently uncertain, given that the buyer's decisions have consequences that cannot be fully predicted. In the relationship between the buyer and the seller, the perceived uncertainty is defined as the extent to which the buyer cannot accurately predict the outcome of the transaction due to factors related to the seller and the product. This paper deals with the uncertainty of the new generation of customers in the process of electronic commerce. Based on the analysis of previous research in the field of perception of and understanding of uncertainty in online transactions, the aim of this paper is to identify the sources of perceived uncertainty of Generation Y when shopping online. Research in this area was carried out using the method of the main components, based on which five factors related to uncertainty and concerns in the process of electronic commerce were extracted. The paper identifies the main factors of uncertainty perceived by customers and also verifies the correlation between these factors and the intention of the Millennials to buy. The subject matter is relevant and applicable both to the area of products but also to the area of services in the field of tourism and hospitality.

Disclosure of the COVID-19 pandemic impact on companies' financial reporting as a condition of its transparency

Subject. This article discusses the presentation of transparent IFRS reporting that details the COVID-19 pandemic impact on all areas of the company's activities. Objectives. The article aims to structure, systematize, and evaluate the quality of information on the COVID-19 pandemic impact on the performance of Russian companies presented their IFRS reporting in 2020. Methods. For the study, we used the methods of content analysis, quantitative and systematic analysis, and grouping. Results. The article consists of two parts: theoretical and empirical ones. The theoretical part substantiates the need to disclose the COVID-19 pandemic impact on companies, and it defines the areas of such disclosures. The empirical part assesses the quality of disclosure in the Interim IFRS reporting of fifty domestic public companies of twelve business types. Conclusions. All the companies studied have in one way or other disclosed data on the pandemic impact on their performance and/or financial situation in the Financial Reporting Notes, but overall the quality of such disclosures should be considered poor. However, not all of the companies sampled were affected by the pandemic. In their IFRS reporting, some of them reflected the positive impact of COVID?19 on the development of online commerce and as a result, on the increase in sales.

Pemberdayaan Kewirausahaan Berbasis Teknologi Informasi Bagi Masyarakat Penyandang Disabilitas Di Gunung Kidul

Information Technology has been implemented in some sectors in life. One of them is the usage of Information Technology for online commerce. Mitra Sejahtera Disabled Person Organization has some featured products which are sold locally in some places nearby and only in Gunung Kidul. The usage of Information Technology in marketing will help people to expand the basic consumer and market. On the other hand, Mitra Sejahtera Disabled Person Organization does not have enough access and ability to start and open online shop. Furthermore, the usage of the smartphone for member of Mitra Sejahtera Disabled Person Organization has not been optimal yet, like the utilization of social media as an official account. Training and empowerment activities to Mitra Sejahtera Disabled Person Organization will contribute in increasing and optimizing the utilization of social media and e-commerce. This training and empowerment activities also will give some knowledge to the participant about how to open online shop in one of the biggest online marketplace in Indonesia. The result of this activity is official account in media social. The participant also encouraged and trained to start online shop in one of the biggest online marketplace platform in Indonesia.