9-Ending Prices in Retail Advertisements: Indian Consumers’ Price Perception and Proneness to Buy

2021 ◽  
Vol 12 (1) ◽  
pp. 1
Author(s):  
Mrinalini Pandey ◽  
SANTOSH KUMAR
Keyword(s):  
Price Perception ◽  
Indian Consumers

Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls

2014 ◽  
Vol 26 (2) ◽  
pp. 272-295 ◽  
Author(s):  
Arpita Khare ◽  
Dhiren Achtani ◽  
Manish Khattar
Keyword(s):  
Future Research ◽  
Sales Promotions ◽  
Content Type ◽  
Price Perception ◽  
Price Consciousness ◽  
Price Discounts ◽  
Metropolitan Cities ◽  
Indian Consumers ◽  
Promotional Strategies ◽  
Price Perceptions

Purpose – The current research aims to explore influence of shopping motives and price perceptions on Indian consumers' attitude towards mall retailer promotions. Effect of price discounts, gifts, coupons, and rebates offered by mall retailers to attract store traffic were examined. Design/methodology/approach – Data were collected through mall intercept technique in six cities across India. Convenience sampling method was used to target metropolitan and non-metropolitan cities for data collection. Findings – Results suggest that consumers' attitude towards mall retailers' promotional strategies is influenced by shopping values and price consciousness, deal proneness, and coupon proneness. Age, education, and income influence consumers' attitude towards promotions. Research limitations/implications – Only three constructs of price perception scale were used for the research. Future research can include all the items of price perception scale to understand its applicability on Indian sample. Promotions offered by branded and non-branded retailers in malls were not examined. Practical implications – The findings can be useful to mall retailers for designing promotions to increase footfalls and sales. Promotions can be used by retailers to convey value and attract price conscious consumers. Retailers need to match their promotional offers according to price sensitivity and shopping motives of consumers. Originality/value – There is limited research to examine role of promotions used by mall retailers in attracting footfalls in Indian malls. The influence of price perceptions and shopping motives on promotions offered by retailers in Indian malls has not been examined.

The influence of materialism and individualism on price perception and shopping behaviors

2004 ◽  
Author(s):  
Kittichai Watchravesringkan ◽  
Jennifer Yurchisin
Keyword(s):  
Price Perception

CONSUMER INTENTION TO USE MOBILE PROMOTIONS: ITS RELATION TO PRICE PERCEPTION AND CHOICE HEURISTICS

2015 ◽  
Vol 5 (3) ◽  
pp. 756-757
Author(s):  
Eun Young Kim ◽  
◽  
So Young Lee ◽  
Tae Youn Kim ◽  
Heewon Sung
Keyword(s):  
Intention To Use ◽  
Price Perception

Differences between American and Indian consumers' visual images

2013 ◽  
Vol 20 (1) ◽  
pp. 50-67 ◽  
Author(s):  
Neha Patel ◽  
Natalia Vila‐López ◽  
Ines Kuster‐Boluda
Keyword(s):  
Visual Images ◽  
Indian Consumers

Price perception in creeping inflation: Report on an enquiry

1986 ◽  
Vol 7 (3) ◽  
pp. 291-314 ◽  
Author(s):  
John M Bates ◽  
André Gabor
Keyword(s):  
Price Perception

Is Advertising by Dental Professionals Having a Negative Impact on Consumers?: The Perspectives of Indian Consumers

2014 ◽  
Vol 31 (2) ◽  
pp. 136-149 ◽  
Author(s):  
Rajani A. Dable ◽  
Smita I. Musani ◽  
Pradnya B. Wasnik ◽  
Sunilkumar L. Nagmode ◽  
Babita R. Pawar
Keyword(s):  
Negative Impact ◽  
Indian Consumers ◽  
Dental Professionals

scholarly journals Estimation of Residential Water Demand with Imperfect Price Perception

2013 ◽  
Vol 59 (4) ◽  
pp. 561-581 ◽  
Author(s):  
Marie-Estelle Binet ◽  
Fabrizio Carlevaro ◽  
Michel Paul
Keyword(s):  
Water Demand ◽  
Residential Water Demand ◽  
Price Perception ◽  
Residential Water
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