Tourism Promotion and Disability

This study illustrates the preliminary results of a corpus-based analysis aimed at discovering the main linguistic features characterising the promotion of tourism for special-needs travellers. Even if accessible tourism represents an important sector in the market, not only for its social and moral importance but also for its strong economic potential, detailed research on the linguistic properties of tourism for disabled people is still rather limited and mainly tends to focus on the problems of physical access rather than considering the ways to improve its promotional strategies. Through a comparative corpus-based analysis, this paper will investigate the relevant linguistic features of a corpus of promotional materials advertising holidays and tourist services for the disabled, and relate them to the communicative strategies of two other corpora dedicated to the standard and translational language of tourism. The aim of this research is to show how mainstream tourism discourse still considers disability as a taboo topic, mostly ignoring or vaguely mentioning it in the general promotion of tourist destinations. The study will also attempt to suggest new linguistic and social attitudes aimed at stylistically improving and further including the accessible tourism sector within the overall tourism promotion.

Timber and Multi-Storey Buildings: Industry Perceptions of Adoption in Australia

The use of Engineered Wood Systems (EWS) as structural alternatives or complements of traditional materials, such as steel and concrete, is of growing interest and acceptance in the architecture, engineering, and construction industries. Gathering evidence from the Australian context, this paper proposes a roadmap for the adoption of EWS as the primary structural materials of medium-rise buildings, with the scope of increasing levels of public awareness about the potential and current shortcomings of these building technologies. A nation-wide survey with stakeholders at the forefront of adoption in structural design, construction, and property development, indicates that the demand for timber in multi-storey projects has promising prospects of growth, but faces circumstantial industry-wide hurdles in the short to medium term. Awareness of benefits and inclination towards more use of timber among designers are positive factors that provide a promising base for further adoption. The translation of positive front-end design attitudes into adoption, however, requires holistic long-term investment efforts with industry-wide education. The pathway to innovation for timber in multi-storey projects needs to grow beyond mere promotional strategies of its benefits, seeking to expand technical knowledge through education and reaching out beyond a group of already committed and knowledgeable stakeholders at the forefront of adoption.

Web Series as Digital Brand

The purpose of this research is to explain the role of the Web Series in discussing and delivering messages to audiences about the "value" of the product, where the web series published on digital media such as Youtube that becomes the attractive promotional strategies for the consumers. This research used a qualitative method with a descriptive approach that explains the promotion strategy and brand engagement through the web series that became a new content marketing campaign. The results of this study are the increased proximity between customers and brand as well as the increased understanding brand which leads to brand awareness because attractive promotional strategies can attract the attention of consumers. The use of web series to build engagement with customers also has its own added value, where the web series can also be used as a product campaign such as Ax Indonesia, which released a Web Series Axelerate the series: Kostan AX/3 that is in conjunction with the launch of their new product, Pomade, and Facial Wash. This study concludes that the approach to consumers must be adjusted to the characteristics of consumers themselves so that messages can be conveyed more effectively and on target.

Discursive Marketisation Through Positive Evaluation: A Diachronic Analysis of About Us Texts of Top-Tier Chinese Universities Over the Past Two Decades

This study explored the marketisation process of top-tier Chinese universities by scrutinising their self-promotional strategies over the past two decades. Drawing on Martin and White’s (2005) Appraisal framework, we identified all attitudinal markers in the About Us texts posted by 35 top-tier Chinese universities on their official websites at two time-points: the turn of the century and the year of 2021. The 35 universities were drawn from China’s “Double First Class” Initiative that prioritises the development of a select group of elite universities in China. Close textual analyses focussing on the attitudinal markers with reference to their contexts were conducted to identify the themes evaluated in the About Us texts; Wilcoxon signed-rank tests were run to quantitatively compare the relative frequencies of the attitudinal markers between the two phases, which was then supplemented by diachronic qualitative comparisons on the fine-grained linguistic features surrounding the markers. The study identified seven major themes positively appraised by the universities at both time-points. It also revealed diachronic differences in the use of attitudinal markers, reflecting a mediated change of promotional strategies over the past 20 years or so in the Chinese higher education context. These findings point to the influence of market, government, and tradition on Chinese top-tier universities’ promoting strategies and the role of social cognition in shaping student choice. They also suggest the emergence of a higher education system with Chinese characteristics that features a reconciliation of market and government forces.

STRATEGI PROMOSI SHIROKUMA CAFE DI MASA PANDEMI

<p><em>The COVID-19 pandemic caused a significant effect for many economic sectors, especially the food and beverage industry. Many companies in this field are forced for either temporary or permanent closure. This study was conducted to find out what kind of promotional strategies done by Shirokuma Cafe during the pandemic to attract customers. This qualitative research was done by collecting data by interviewing, observing, as well as documenting the data gathered from both the head office as well as employees of Shirokuma Cafe. This study shows that promotional activities carried out by Shirokuma Cafe during the pandemic are sales promotion, and advertising that utilizes social media, namely Instagram, as well as direct marketing using SMS and whatsapp inform customers about their latest on going promos. These promotional strategy activities are effective in increasing sales at Shirokuma Café. Promotional activities that are not used by Shirokuma Cafe are personal sales and public relations activities due to unsupportive circumstances and budget. Shirokuma Café's promotional strategies such as sales promotion, advertising, and direct marketing focus on social media. In order to attract customers, Shirokuma Cafe can often hold activities such as holding seminars, giveaways, and collaborating with food bloggers to introduce their products to the public.</em></p>

Factors Influencing Vaccine Hesitancy in China: A Qualitative Study

Vaccine hesitancy has become a significant issue. We aimed to elucidate the factors influencing vaccine hesitation in Chinese residents and to analyze and recommend promotional strategies and measures. In total, 92 Chinese residents from 10 provinces were interviewed using semi-structured face-to-face interviews following a predetermined survey framework in this qualitative study. We found trust in vaccine safety, access to professional advice, and vaccine price and effectiveness to be the main factors influencing vaccine hesitation. Additionally, residents in areas with a higher per capita GDP tend to receive more social support, believe that vaccination is beneficial and can prevent diseases, pay more attention to whether the vaccine is safe and has undergone various clinical trials, and are more likely to seek advice from individuals with vaccination experience as opposed to their counterparts in areas with a lower per capita GDP. Notably, as per capita GDP rises, individuals become more concerned about the price of vaccines. Measures such as clarifying vaccine safety and effectiveness, reducing self-funded vaccine prices, offering free vaccination for special groups, strengthening the publicity role of medical staff, and taking advantage of network platforms are essential to reduce vaccine hesitancy among Chinese residents.

The Counterproductive Effect of Pharmaceutical Marketing in Pakistan: A Qualitative Study

This study explores the effects of pharmaceutical marketing on patients and society in Pakistan. Pharmaceutical marketing is an integral part of the drug industry, which channels product-related information to healthcare professionals. Physicians are the target audience as they prescribe medicine to the users. The pharmaceutical industry mobilizes all resources to influence physicians’ prescriptions in favor of their brands. It is commendable from the organizational perspective, however; it leads to unintended negative consequences for society. The primary reason is the blind pursuit of commercial interest and near-total neglect of ethical behavior in marketing drugs. This study conducted open-ended 20 interviews from primary stakeholders of this issue that includes physicians, pharmaceutical managers, and officials of drug regulatory authority through purposive sampling. The findings show that misleading promotional strategies influencing physicians are responsible for the misuse and abuse of drugs and antibiotics. Pharmaceutical drug incentivization, the personal obligation for physicians, skewed data, and inappropriate promotions were the major categories developed during analysis. The study recommends various steps to minimize these ill effects.

Analisis Strategi Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pengguna Best Car Care Bogor

The development of the automotive industry at this time can be quite rapid because every year the number of vehicles continues to increase. The development of the automotive industry also encourages the development of industries supporting services such as car repair shops, car salons, sales of spare parts, the sale of accessories, and car wash services. Own car wash services are needed the car users because, in addition to saving time, the car users are also convinced that if their car is washed at the car wash, the car will be clean and well maintained. In offering their services, employers must implement appropriate promotional strategies. Quality of service also supports the company to provide satisfaction for its customers. The purpose of this study is to determine the effect of promotion strategies and quality of service on user satisfaction at Best Car Care Bogor partially or simultaneously. A population of 220 people and take a sample of 135 respondents. The research method using multiple regression analysis. Results of research conducted found that the promotion strategy and service quality and significant positive effect either simultaneously or partially on user satisfaction. Advice for employers Best Car Care Bogorfor more attention to the satisfaction of the users of services Best Car Care Bogor, to increase the use of services

The Effect of Promotional Strategies on Purchase Decisions at Pondok Lesehan Waroeng Ridwan, Pagar Alam City

This study aims to determine whether there is an Influence of Promotional Strategy on Purchase Decisions and to find out how much Promotional Strategy Variables on Purchase Decisions. This study uses associative research with a quantitative approach. There are two variables used in this research, namely Promotion Strategy (X) and Purchase Decision (Y). This data collection was obtained through distributing questionnaires to consumers of Waroeng Ridwan Products in Pagar Alam City. The sample used in this study were 84 respondents using Simple Linear Statistical Analysis and Sampling techniques. The results of the Simple Linear Regression Analysis Test in this study indicate that the Promotion Strategy has a positive effect on Purchase Decisions can be seen from the Simple Regression Analysis, namely: Y = 25.740 + 0.235. Which is where the constant value of 25,740 the regression coefficient value of the Promotion Strategy has a positive influence, which means that if the Promotion Strategy increases by one unit, the Purchase Decision will increase by 0.235 units. Promotion strategy has a significant effect on purchasing decisions at Pondok Lesehan Waroeng Ridwan in Pagar Alam City which can be seen from the results of the t test where the significant value is 0.000, which means it is smaller than 0.05 so the hypothesis is accepted.

The Influence of Promotional Strategies Through Social Media on Product Purchase Decisions Mediated by Word of Mouth Marketing

E-commerce is a sales system that developed after the invention of the internet. This kind of marketing or sales system can reach the whole world simultaneously without having to set up branch offices in all countries. In addition, it can also be done 24 hours without stopping. With only a computer unit connected to the internet, the company can market its products. Marketing with promotional strategies through the internet, especially with social media (social networks), can increase sales widely and does not require expensive marketing costs. Consumers will also find it easier to find information about the products they want to buy because they do not need to meet face to face directly. Word of mouth marketing often has a competitive advantage in conveying business information. This is because word-of-mouth marketing arises naturally from the opinion of the social environment, which is considered more honest, and there are no specific motives in conveying information to other consumers.