sales promotions
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Author(s):  
Lim Sanny ◽  
Tita Dwi Julianto ◽  
Serafim Savionus ◽  
Beni Widarman bin Yus Kelena

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.


The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Esmeralda Crespo-Almendros ◽  
M. Belén Prados-Peña ◽  
Lucia Porcu ◽  
Juan Miguel Alcántara-Pilar

Purpose This study seeks to analyze the influence of the consumer's perceived benefits deriving from two different promotional incentives offered via social media on the perceived quality of the heritage complex.Design/methodology/approach A quasi-experimental study was carried out among online users, implementing two different promotional stimuli. Facebook was selected as the social network through which the promotional incentives were offered in the experiment. The sample was obtained via a panel of Internet users provided by Sondea Internet SL.Findings The results showed that the benefits perceived by the tourists will depend on the sales promotion type offered. On the one hand, free VIP pass was found to be mostly related to hedonic benefits that positively affect perceived quality. On the other hand, 2 × 1 offer would be perceived as a utilitarian benefit and is likely to exert a fairly negative effect on perceived quality.Practical implications Tourism managers and practitioners are encouraged to analyze the characteristics of certain types of sales promotions, as each promotional incentive bears different values and associated benefits. The findings of this study suggest managers and practitioners to implement non-monetary promotions to enhance brand equity and perceived quality. Thus, it is paramount for the managers of cultural institutions and heritage sites to trust in sales promotions which can be very helpful if they are designed carefully.Originality/value This study pioneers the analysis of the impact of the benefits associated with different typologies of sales promotions on social networks on the perceived quality of a heritage site.


2021 ◽  
Vol 3 (2) ◽  
pp. 76-85
Author(s):  
Maulida Azmi ◽  
Muchsin S. Shihab ◽  
Deden Rustiana ◽  
Indra ◽  
Diana Putri Lazirkha

 The background of this research comes from the current trend of online shopping as nowadays online shopping is often used by consumers. One of the top brands in e-commerce is Shopee, although Shopee have many visitors, but it does not reflect the high repurchase intention that can be seen from the value of the Shopee transaction. Therefore, it is important for companies to know the factors that influence the repurchase intention from Shopee. The purpose of this study is to find out the factors that affect repurchase intention in consumers using Shopee applications through advertisements, sales promotions, and brand image. This type of research is quantitative research. The data presented in this study were obtained through a questionnaire given to 110 respondents. Statistical analysis using SPSS 16 is used in the model and hypothesis testing. The results of this study indicate that advertising, sales promotion, and brand image have a positive effect on repurchase intention in Shopee.


Author(s):  
Masyhuril Amri Bagaskara ◽  
Rambat Lupiyoadi

The increasing number of MSMEs in Indonesia creates even more competition among businesses, especially during the COVID-19 pandemic. This difficult situation causes a decline in revenue and forces MSMEs in Indonesia to find strategies to survive. This study aims at helping an MSME in the shoe laundry industry called Suci Shoelab. This study employs qualitative and business coaching methods. The data were collected through interviews with the MSME owners and the employees as well as questionnaires given to customers. Several analytical methods, namely Business Model Canvas (BMC), Porter's Five Forces analysis, PESTEL analysis, Service Marketing Mix, SWOT analysis, TOWS analysis, Gap analysis, and Pareto Analysis, were used to identify the problems and generate solutions. The findings revealed that the MSME had not promoted its products consistently and the location of Suci Shoelab was unknown to many potential customers. The MSME improved the promotional activity and placed signage to enhance its physical evidence to address this issue. Sales promotions and digital/internet marketing were also used for the promotional mix, and discount prices and drop stations were applied as promotional programs. For increasing its physical evidence, the MSME placed signage at the store to attract potential customers. After the solutions were applied, the sales of the MSME increase.


Author(s):  
Gururaj Patil

Abstract: A study on “The impact of sales promotion and offers on customers of general merchandise products” the main objective of the research to study the impact of sales promotions and offers on customers .Hubli being one of the fast growing cities of Karnataka has slowly started witnessing a change with respect to shopping. People here, are willing to have a shopping experience similar to metro cities. A study on the impact of sales promotions and offers on customers of general merchandise products at big bazaar at Hubli in order to understand the consumer’s attitude towards the sales promotions of specific company such as Big Bazaar and the basis on what it is expected by them. The report includes detailed study of the industry profile and about the organization. This study enhances the process of understanding the consumers through the survey conducted on them. This study is explorative in nature, including a survey and fact finding. Simple random sampling procedure was used to select the sample. Through this study an attempt has been made to understand the mind set of customers about big bazaar and accordingly the recommendations has been made with the help of findings & customer’s suggestions. The main objective of the study is to understand the attitude and perception of customers towards Big Bazaar. The data for the study is based on 100 samples, which is collected in the form of structured questionnaire. The study is confined only to the customers who shop at Hubli. Both primary and secondary data are used for the study. Primary data was collected with the help of structured questionnaire to extract necessary data from the respondents. Secondary data was collected from company websites. Questionnaire consists of dichotomous; ratings scale questions and open-ended questions. The collected data was analyze and interpreted by using statistical tools and graphical representation has been done. Keywords: Sales promotions, impulsive buying, types of promotions, organized retailing.


2021 ◽  
Vol 15 (2) ◽  
pp. 173-185
Author(s):  
Eigis Yani Pramularso

Perusahaan sebagai penyedia produk terus berupaya membuat konsumen tertarik sehingga mendorong terjadinya keputusan pembelian. Keputusan pembelian diupayakan semakin meningkat diantaranya dengan memberikan promosi penjualan yang sesuai dan menentukan lokasi usaha yang tepat dan strategis. Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi penjualan dan lokasi terhadap keputusan pembelian sepeda motor Honda pada PT Bintang Motor Jaya Jakarta. Pada penelitian ini digunakan data kuantitatif dengan membagikan angket kepada responden yang dituju.  Metode pengambilan sampel yang digunakan adalah teknik non probability sampling berupa accidental sampling dengan jumlah sampel yang diperoleh sebanyak 79 responden. Pada penelitian ini analisis regresi digunakan dalam analisis datanya. Penelitian hasilnya menunjukkan promosi penjualan dan lokasi secara simultan berpengaruh positif dan signifikan tehadap keputusan pembelian, promosi penjualan secara parsial berpengaruh positif dan signifikan tehadap keputusan pembelian, dan lokasi secara parsial berpengaruh positif dan tidak signifikan tehadap keputusan pembelian sepeda motor Honda pada PT Bintang Motor Jaya Jakarta The company as a product provider continues to strive to attract consumers so as to encourage purchase decisions. Purchasing decisions are sought to increase, including by providing appropriate sales promotions and determining the right and strategic business location. The purpose of this study was to determine the effect of sales promotion and location on purchasing decisions for Honda motorcycles at PT Bintang Motor Jaya Jakarta. In this study, quantitative data was used by distributing questionnaires to the intended respondents. The sampling method used is a non-probability sampling technique in the form of accidental sampling with a total sample of 79 respondents. In this study, regression analysis was used in the data analysis. The results of the research show that sales promotion and location simultaneously have a positive and significant effect on purchasing decisions, sales promotions partially have a positive and significant effect on purchasing decisions, and location partially has a positive and insignificant effect on purchasing decisions for Honda motorcycles at PT Bintang Motor Jaya Jakarta.


2021 ◽  
Vol 6 (11) ◽  
pp. 2135-2139
Author(s):  
Heldina Pristanti ◽  
Siti Nurhasanah ◽  
Raudah Ahmad ◽  
Rakhel Lia

One of the businesses that is currently starting to develop in Pela Village is the salted fish business. However, the income of the Pela Village community is very low. One of the contributing factors is the lack of promotions carried out to promote their products in the market. Based on these problems, this community service aims to train the Pela Village community in marketing salted fish products through digital marketing. The PkM team facilitates computers for people who do not have personal computers. This program is carried out through counseling and workshop methods. The results show that partners have succeeded in creating layouts for their product sales promotions digitally and posted on marketplaces and social media. Through the available promotion media, it is hoped that they can increase the sales.


2021 ◽  
Vol 2123 (1) ◽  
pp. 012011
Author(s):  
Ria Dhotul Ilmiah ◽  
Siskarossa Ika Oktora

Abstract An intervention model is an analytical method for evaluating or measuring the impact of an external event called intervention, such as a natural disaster, holidays, sales promotions, and other policy changes. Two types of intervention variables will be used to represent the presence or absence of the event, i.e., a pulse or step. The pulse function is used to represent a temporary intervention, whereas the step function shows a long-term intervention. This study aims to develop a time series model with an intervention of step function for measuring the impact of two policies related to the prohibition of fishing and the export of lobster seeds on the export value of Indonesian lobster. These policies are the Ministerial Regulation No.1 of 2015 since January 2015 related banning of lobster seeds fishing (called first intervention) and the Ministerial Regulation No. 56 of 2016 since January 2017 related lobster seeds fishing and export ban policy (called second intervention). These regulations are designed to ensure lobster sustainability and add value to lobsters that are currently overfished. The results show that both policies significantly affect the export value of lobster in Indonesia, and the interventions have a permanent impact.


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