Sales, Marketing, and Research-and-Development Cooperation across New Product Development Stages: Implications for Success

2010 ◽  
Vol 74 (5) ◽  
pp. 80-92 ◽  
Author(s):  
Holger Ernst ◽  
Wayne D. Hoyer ◽  
Carsten Rübsaamen
2014 ◽  
Vol 68 (3) ◽  
Author(s):  
Tan Owee Kowang ◽  
Amran Rasli ◽  
Choi Sang Long

New Product Development (NPD) is vital in assisting Research and Development (R&D) based organizations to adapt to the changes in markets and technology for competitive advantage. Ensuring the success of new products and optimization of new product performance is critical and essential for Research and Development based organizations.  Hence, this study is carried out to explore does organizational background in term of company’s ownership (i.e. local or multinational companies) and operational scales (i.e. number of Research and Development staffs) affect NPD performance of Research and Development companies in Malaysia. In line with this, 8 New Product Development performance attributes were identified from literature review. These attributes were subsequently formulated into a survey questionnaire and responded by 186 respondents. Thereafter, the effect of organizational ownership and operational scale toward NPD performance are examined separately via Independent Sample t-test and Analysis of Variance (ANOVA). Finding from the study revealed that the level of NPD performance in multinational R&D companies is higher than local R&D companies. Findings from this research also implied that NPD performance can be further improved by increasing number of R&D staffs.  


Author(s):  
Carlos Relvas ◽  
António Ramos

The product development is a multidisciplinary process but also involves different areas of knowledge ranging from creativity in concept generation to refinement of design and finally the validation of the product. There are different approaches that attempt to define the best product development process, and thereby establishes a reliable method for efficiently transforming ideas into products. The use of a method that systematically establishes a work process seems to be highly advantageous, not only because it defines a critical and guiding path of work, organizing the tasks and their results, but also facilitates the communication of the development team. The methodology can provide records and other graphic documents that allow the development team to access these for future developments. The work presented here is the development of a systematic method supported by the use of structured tools to support the decisions, data processing and transposition of the same to the project in the approach to the new Product Development process. This research methodology was introduced and already implemented in projects at Department of Mechanical Engineering, University of Aveiro. The work developed on it, both at the level of the students’ project and in the work of Development cooperation with companies presented good results. This method result in a structured way to transforming ideas into products.


Author(s):  
Ram Kumar ◽  
Haya Ajjan ◽  
Yuan Niu

There is significant interest in managing IT resources as a portfolio of assets. The concept of IT portfolio management (ITPM) is relatively new, compared to portfolio management in the context of finance, new product development (NPD), and research and development (R&D). This article compares ITPM with other types of portfolio management, and develops an improved understanding of IT assets and their characteristics. It presents a process-oriented framework for identifying critical ITPM decision stages. The proposed framework can be used by managers as well as researchers.


Author(s):  
Ram Kumar ◽  
Haya Ajjan ◽  
Yuan Niu

There is significant interest in managing IT resources as a portfolio of assets. The concept of IT portfolio management (ITPM) is relatively new, compared to portfolio management in the context of finance, new product development (NPD), and research and development (R&D). This article compares ITPM with other types of portfolio management, and develops an improved understanding of IT assets and their characteristics. It presents a process-oriented framework for identifying critical ITPM decision stages. The proposed framework can be used by managers as well as researchers.


Author(s):  
Ram Kumar ◽  
Haya Ajjan ◽  
Niu ◽  
Niu

There is significant interest in managing IT resources as a portfolio of assets. The concept of IT portfolio management (ITPM) is relatively new, compared to portfolio management in the context of finance, new product development (NPD), and research and development (R&D). This article compares ITPM with other types of portfolio management, and develops an improved understanding of IT assets and their characteristics. It presents a process-oriented framework for identifying critical ITPM decision stages. The proposed framework can be used by managers as well as researchers.


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