Identifying Tourists as Stakeholders in Destination Marketing Cooperation:

Recent studies began to notice the significance of taking tourists into destination stakeholders, because the essence of destination is the primary place for tourist consumption. With empirical experience from a case study in Jing-Jin-Ji region, China, this paper classifies tourists’ stakeholder type as Dominant Stakeholders in destination marketing cooperation within Mitchell’s salience theory’ typology according to their salience attributes of legitimacy and urgency. Then, to explore factors influencing the success of cooperation from tourist stakeholder’s perspective, this paper analyzes tourist flow changes responding to the progress of destination marketing cooperation, and further understands these factors with the support of interviews with tourist’s group and other critical stakeholders. Finally, three major factors are found including the priority of tourism industry to destination governments, the priority of tourism cooperation to destination marketing organizations, and involvement of tourism enterprises in cooperation.

URGENTLY: The infl uence of the Chinese coronavirus on the global economy and trade

The authors consider the impact of the outbreak of a new coronavirus in China in the article and assess its impact on international trade, primarily on China’s exports. It is emphasized that the development of the epidemic led to the shutdown of many factories, disrupted the traditional supply of goods from China to other states, primarily to the United States and European countries. This seriously aff ects the dynamics of data on China’s economic growth, as well as the functioning of global production chains, violates all production and marketing cooperation agreements, and forces importers to start looking for alternative sources of supply in other countries.

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

Prosfek Penumbuhan Wirausahawan Muda Pertanian (PWMP) Di Pulau Lombok

The objectives of the community service are: maintaining the alumni commitment as agricultural young entrepreneurs; increase the capacity and ability of alumni in the management of business in agriculture; increasing the business scale by adding the ability to finance agribusiness businesses; and developing business networks (net-working) and financing and marketing cooperation. The output expected as an output of this service activity is an article published in national or international journals. To achieve the purpose of this service, it is carried out with a coaching and mentoring approach. Coaching is done by the focus group discussion (FGD) method, training with the agribusiness field school method, and mentoring in the problem solving method. From a series of implementation activities can be summarized as follows: the commitment of alumni as young agricultural entrepreneurs is still able to be held which is shown by the still strong spirit and entrepreneurial spirit; (the alumni who are members of the PWMP Group have the ability to increase the capacity of business management in agriculture, including 3 (three) of the 7 (seven) PWMP groups that have opened business branches and appointed employees to assist production activities and services to customers; in general there has been an increase in the ability of financing sourced from an average allowance for operating results of 18.3% from November 2017 to July 2018 or 2.29% / month; and the development of business networks and marketing is still an obstacle for most young agricultural entrepreneurs, except the PWMP Bintang Tani Group which has a business network and regular customers in the marketing aspect.

Stable Marketing Cooperation in a Differential Game for an Oligopoly

In this paper, we develop a dynamic model of an oligopoly playing an advertising game of goodwill accumulation with random terminal time. The goal is to find a cooperative solution that is time-consistent, considering a dynamic accumulation of goodwill with depreciation for a finite number of firms.

University and city marketing - the cases of Poznań, Wrocław and Kraków. Model approach

The analysis focuses on the functional connection between university marketing and city marketing. Therefore, the main aim of the article is to reconstruct the model of marketing cooperation of Poznań, Wrocław and Kraków and their biggest universities: the Adam Mickiewicz University, the Wrocław University of Technology and the Jagiellonian University. The use of three methods (case study, comparative analysis and content analysis) as well as the authorial, five-element model allows one to measure the level of the institutionalization of the cooperation. The choice of Poznań, Wrocław and Kraków is not accidental and results from the fact that the three cities are the leaders of place marketing in Poland. On the other hand, the biggest universities of these cities are some of the best and the most established in the country