African Youth Language Practices and Social Media

2018 ◽  
pp. 807-828
2020 ◽  
Vol 6 (s4) ◽  
Author(s):  
Renato Tomei ◽  
Andrea Hollington

Abstract This contribution seeks to shed light on global dimensions of language contact and language change with regard to African youth languages. Looking at the influences of Jamaican speech forms on youth language practices in Africa, the focus will be on transatlantic linguistic ties that link Africa and its Diaspora. As the case studies will illustrate, Jamaican has a huge impact on youths in Africa and is used extensively in their communicative practices. Music, in this regard, plays an important role: Reggae and Dancehall music are highly popular in many (especially Anglophone) African countries, and these Jamaican music genres are quite influential with regard to language practices among African youth and beyond. Music thus represents an important site of language contact, and also serves as a means to learn the Jamaican language. In our paper we will draw on examples from different African countries to illustrate the wide spread of Jamaican influences. Our focus will be on case studies in Kenya, Zimbabwe, Uganda, Ethiopia, South Africa and the Gambia. We will discuss selected song examples from a sociolinguistic perspective that takes these various language practices as a base and then looks at the contexts and motivations for the use of Jamaican speech forms.


2018 ◽  
Vol 20 (1) ◽  
Author(s):  
Herring Shava ◽  
Willie T. Chinyamurindi

Background: Youths have been found to utilise and adopt information communication technology (ICT) faster than any other population cohort. This has been aided by the advent of social media, especially Facebook and Instagram as platforms of choice. Calls have been made for more research (especially in rural communities) on the usage of ICT platforms such as social media among the youth as a basis for interventions that not only allow for better communication but also for learning. Objectives: The research investigated the relationship between knowledge sharing, habit and obligation in relation to social media usage among a sample of rural South African youth. Method: This study is descriptive by design. Primary data were collected from 447 youths domiciled within a rural community in the Eastern Cape Province of South Africa using a self-administered questionnaire. The respondents to the study were all social media users. A combination of descriptive statistics and Pearson’s correlation analysis was used to make meaning of the data. Results: The study found a significant positive correlation to exist in all three independent variables (knowledge sharing, habit and obligation) with the dependent variable (social media usage) concerning Facebook usage among the sample of South African rural youth. Conclusion: Based on the findings of the research, recommendations and implications with regard to theory and practice are made.


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