Research involving race as a criterion for various social choices indicates that race may rival attractiveness for the determination of dating choices. This possibility was explored in two experiments involving “desirability for a date” ratings of black and white stimulus
persons who varied in attractiveness. Experiment 1 results indicated that white male and female subjects gave appreciable weight to race and attractiveness, but females gave race more weight than attractiveness, while attractiveness was given more weight than race by males. The interaction
between race and attractiveness had approximately the same form for males and females: attractive black stimulus persons were lumped together with unattractive stimulus persons.Female subjects in Experiment 2, who were informed about an opportunity to date a stimulus person of their choice
before seeing slides of stimulus persons, tended to discount attractiveness as a criterion for choices. None of these subjects were willing to accept an actual date. It was noted that race may be a stronger rival to attractiveness relative to the more abstract factors with which attractiveness
has been compared, because race, like attractiveness, is highly concrete and visible.
