The Influence of Mental Simulation on Arts Marketing Effectiveness : The Moderating Role of Corporation-Arts Fit and Perspective Taking

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kmr.2015.30.2.99 ◽

2015 ◽

Vol 30 (2) ◽

pp. 99

Author(s):

Ahreem Ahn ◽

Dongwon Min

Keyword(s):

Perspective Taking ◽

Mental Simulation ◽

Marketing Effectiveness ◽

Arts Marketing ◽

Moderating Role

Download Full-text

The Effects of Perspective-Taking on Prejudice: The Moderating Role of Self-Evaluation

Personality and Social Psychology Bulletin ◽

10.1177/0146167203262802 ◽

2004 ◽

Vol 30 (5) ◽

pp. 594-604 ◽

Author(s):

Adam D. Galinsky ◽

Gillian Ku

Keyword(s):

Perspective Taking ◽

Self Evaluation ◽

Moderating Role

Download Full-text

Choosing the Right Cause: The Moderating Role of Meta-Cognitions in Cause-Related Marketing Effectiveness

Thriving in a New World Economy - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-24148-7_79 ◽

2015 ◽

pp. 263-266 ◽

Author(s):

Frank Huber ◽

Frederik Meyer ◽

Katrin Stein ◽

Kerstin Strieder

Keyword(s):

Marketing Effectiveness ◽

Cause Related Marketing ◽

The Right ◽

Moderating Role

Download Full-text

Imagination Matters When You Shop Online: The Moderating Role of Mental Simulation Between Materialism and Online Impulsive Buying

Psychology Research and Behavior Management ◽

10.2147/prbm.s227403 ◽

2019 ◽

Vol Volume 12 ◽

pp. 1071-1079

Author(s):

Jing Li ◽

Ruirui Yang ◽

JunJie Cui ◽

Yongyu Guo

Keyword(s):

Mental Simulation ◽

Impulsive Buying ◽

Moderating Role

Download Full-text

The Moderating Role of Empathic Concern and Perspective Taking on the Relationship Between Moral Disengagement and Aggression

Merrill-Palmer Quarterly ◽

10.13110/merrpalmquar1982.61.1.0010 ◽

2015 ◽

Vol 61 (1) ◽

pp. 10 ◽

Author(s):

Bussey ◽

Quinn ◽

Dobson

Keyword(s):

Perspective Taking ◽

Moral Disengagement ◽

Empathic Concern ◽

The Relationship ◽

Moderating Role

Download Full-text

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of Marketing ◽

10.1509/jm.14.0003 ◽

2014 ◽

Vol 78 (6) ◽

pp. 120-142 ◽

Author(s):

Michelle Andrews ◽

Xueming Luo ◽

Zheng Fang ◽

Jaakko Aspara

Keyword(s):

Cause Marketing ◽

Price Discounts ◽

Marketing Effectiveness ◽

Moderating Role

Download Full-text

Perspective-taking and outgroup helping: The moderating role of warmth impression and outgroup status

International Journal of Research Studies in Psychology ◽

10.5861/ijrsp.2012.238 ◽

2012 ◽

Vol 1 (3) ◽

Author(s):

Ali Mashuri ◽

Esti Zaduqisti ◽

Yoyon Supriyono

Keyword(s):

Perspective Taking ◽

Moderating Role

Download Full-text

The effects of perspective-taking on prejudice reduction among Thais: The moderating role of relational self-esteem

Kasetsart Journal of Social Sciences ◽

10.1016/j.kjss.2018.02.012 ◽

2018 ◽

Author(s):

Narut Pornprasit ◽

Watcharaporn Boonyasiriwat

Keyword(s):

Perspective Taking ◽

Self Esteem ◽

Prejudice Reduction ◽

Relational Self ◽

Moderating Role

Download Full-text

When power increases perspective-taking: The moderating role of syncretic self-esteem

Personality and Individual Differences ◽

10.1016/j.paid.2020.110207 ◽

2020 ◽

Vol 166 ◽

pp. 110207

Author(s):

Yinan Wang

Keyword(s):

Perspective Taking ◽

Self Esteem ◽

Moderating Role

Download Full-text

Does Power Help or Hurt? The Moderating Role of Self–Other Focus on Power and Perspective-Taking in Romantic Relationships

Personality and Social Psychology Bulletin ◽

10.1177/0146167213490031 ◽

2013 ◽

Vol 39 (8) ◽

pp. 1097-1110 ◽

Author(s):

Amie M. Gordon ◽

Serena Chen

Keyword(s):

Romantic Relationships ◽

Perspective Taking ◽

Moderating Role

Download Full-text

The Effect of Mental Simulation on Product Evaluation: Moderating Role of Involvement and Need for Cognition

10.46775/jgbr.2021.33.2.01 ◽

2021 ◽

Vol 33 (2) ◽

pp. 1-16

Author(s):

Eunhee Nam ◽

Jihye Park

Keyword(s):

Need For Cognition ◽

Product Evaluation ◽

Mental Simulation ◽

Moderating Role

Download Full-text