JOURNAL OF KOREAN MARKETING ASSOCIATION
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155
(FIVE YEARS 25)

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2
(FIVE YEARS 0)

Published By Korean Marketing Association

1229-456x
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Impact of Power Distance Belief on the Preference for Assortment Size

2021 ◽  
Vol 36 (4) ◽  
pp. 27-42
Author(s):  
Hyejin Lee
Keyword(s):  
Power Distance ◽  
The Impact ◽  
Power Distance Belief

Drivers of Social Network Formation: Exploring Brand Homophily

2021 ◽  
Vol 36 (4) ◽  
pp. 91-108
Author(s):  
Inyoung Chae
Keyword(s):  
Social Network ◽  
Network Formation ◽  
Social Network Formation

The Development and Application of an Online Service Quality Model: KS-eSQI

2021 ◽  
Vol 36 (4) ◽  
pp. 43-69
Author(s):  
Hyuna Bak ◽  
Yongju Kwon ◽  
Cheonglim Lee ◽  
Youjae Yi
Keyword(s):  
Service Quality ◽  
Online Service ◽  
Quality Model

Effects of Customer Rating and Review in Decision Journey

2021 ◽  
Vol 36 (4) ◽  
pp. 135-155
Author(s):  
Sowon Ahn

The Influence of ‘Handmade’ on Perceived Amount of Ingredients Used in Food

2021 ◽  
Vol 36 (4) ◽  
pp. 71-89
Author(s):  
Jieun Koo

New Product Launch and Firm Value: Focusing on the Chipset Industry

2021 ◽  
Vol 36 (3) ◽  
pp. 25-47
Author(s):  
Jin Woo Jung ◽  
Taewan Kim
Keyword(s):  
Firm Value ◽  
New Product ◽  
Product Launch ◽  
New Product Launch

Threat of COVID-19 and Immediate Reward-Seeking Behavior: An Event-Related Potential Study

2021 ◽  
Vol 36 (3) ◽  
pp. 109-131
Author(s):  
Mei Ling Yin ◽  
Han Na Choi ◽  
Eun-Ju Lee
Keyword(s):  
Event Related Potential ◽  
Reward Seeking ◽  
Potential Study ◽  
Seeking Behavior
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