JOURNAL OF KOREAN MARKETING ASSOCIATION
Latest Publications

TOTAL DOCUMENTS

155

(FIVE YEARS 65)

H-INDEX

2

(FIVE YEARS 1)

Published By Korean Marketing Association

1229-456x

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

For Benefit vs. For Profit: The Framing Effect of Sharing Economy Platform on Perception of Corporate Greed and Willingness to Use Services

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kjm.2021.36.4.109 ◽

2021 ◽

Vol 36 (4) ◽

pp. 109-133

Author(s):

Yongju Kwon ◽

Shinhyoung Lee

Keyword(s):

Framing Effect ◽

Sharing Economy ◽

Willingness To Use

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The Impact of Power Distance Belief on the Preference for Assortment Size

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kjm.2021.36.4.27 ◽

2021 ◽

Vol 36 (4) ◽

pp. 27-42

Author(s):

Hyejin Lee

Keyword(s):

Power Distance ◽

Power Distance Belief

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Drivers of Social Network Formation: Exploring Brand Homophily

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kjm.2021.36.4.91 ◽

2021 ◽

Vol 36 (4) ◽

pp. 91-108

Author(s):

Inyoung Chae

Keyword(s):

Social Network ◽

Network Formation ◽

Social Network Formation

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The Development and Application of an Online Service Quality Model: KS-eSQI

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kjm.2021.36.4.43 ◽

2021 ◽

Vol 36 (4) ◽

pp. 43-69

Author(s):

Hyuna Bak ◽

Yongju Kwon ◽

Cheonglim Lee ◽

Youjae Yi

Keyword(s):

Service Quality ◽

Online Service ◽

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Effects of Customer Rating and Review in Decision Journey

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kjm.2021.36.4.135 ◽

2021 ◽

Vol 36 (4) ◽

pp. 135-155

Author(s):

Sowon Ahn

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The Effect of Price Discount Framing on Purchase Intention: Loss Frame and Gain Frame

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kjm.2021.36.4.1 ◽

2021 ◽

Vol 36 (4) ◽

pp. 1-26

Author(s):

Jae-Do Song

Keyword(s):

Purchase Intention ◽

Price Discount ◽

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The Influence of ‘Handmade’ on Perceived Amount of Ingredients Used in Food

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kjm.2021.36.4.71 ◽

2021 ◽

Vol 36 (4) ◽

pp. 71-89

Author(s):

Jieun Koo

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New Product Launch and Firm Value: Focusing on the Chipset Industry

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kjm.2021.36.3.25 ◽

2021 ◽

Vol 36 (3) ◽

pp. 25-47

Author(s):

Jin Woo Jung ◽

Taewan Kim

Keyword(s):

New Product ◽

Product Launch ◽

New Product Launch

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Threat of COVID-19 and Immediate Reward-Seeking Behavior: An Event-Related Potential Study

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kjm.2021.36.3.109 ◽

2021 ◽

Vol 36 (3) ◽

pp. 109-131

Author(s):

Mei Ling Yin ◽

Han Na Choi ◽

Eun-Ju Lee

Keyword(s):

Event Related Potential ◽

Reward Seeking ◽

Potential Study ◽

Seeking Behavior

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Predicting Retail Consumers’ Repeat Purchase Behaviors Using Machine Learning Methods

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kjm.2021.36.3.133 ◽

2021 ◽

Vol 36 (3) ◽

pp. 133-147

Author(s):

Jun B. Kim

Keyword(s):

Machine Learning ◽

Learning Methods ◽

Machine Learning Methods ◽

Repeat Purchase ◽

Purchase Behaviors

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