Sustainability of an organization depends of many factors but in the case of digital platform understanding Generation Y properly is one of them because they are responsible for future generation infrastructure. To understand the behavior of Generation Y and their confused behavior can play very important role for any organization sustainability. There are number of sources available for information to Generation Y (i.e. Social Networking sites, E-mails, and Search Engine Optimization etc.) because of that they feel confused and overloaded. Therefore, the objective of this chapter is to identify the factors which are playing role to make Generation Y feel confused and also identify the reasons that how we can overcome their confusion so that trust of Generation Y and their retention can increase. To achieve the objectives of this study, data has been collected from Generation Y through structured questionnaire. Factor Analysis (FA) and Discriminant Analysis (DA) have been employed. The output of the study not only can help the service provider to understand Generation Y.
