Sustainability and Future Generation Infrastructure on Digital Platform

2017 ◽  
pp. 124-142
Author(s):  
Anil Kumar ◽  
Manoj Kumar Dash
Keyword(s):  
Factor Analysis ◽  
Discriminant Analysis ◽  
Social Networking ◽  
Search Engine ◽  
Generation Y ◽  
Service Provider ◽  
Social Networking Sites ◽  
Future Generation ◽  
Study Data ◽  
Digital Platform

Sustainability of an organization depends of many factors but in the case of digital platform understanding Generation Y properly is one of them because they are responsible for future generation infrastructure. To understand the behavior of Generation Y and their confused behavior can play very important role for any organization sustainability. There are number of sources available for information to Generation Y (i.e. Social Networking sites, E-mails, and Search Engine Optimization etc.) because of that they feel confused and overloaded. Therefore, the objective of this chapter is to identify the factors which are playing role to make Generation Y feel confused and also identify the reasons that how we can overcome their confusion so that trust of Generation Y and their retention can increase. To achieve the objectives of this study, data has been collected from Generation Y through structured questionnaire. Factor Analysis (FA) and Discriminant Analysis (DA) have been employed. The output of the study not only can help the service provider to understand Generation Y.

Generation Y's dining information seeking and sharing behavior on social networking sites

2014 ◽  
Vol 26 (3) ◽  
pp. 349-366 ◽  
Author(s):  
Anil Bilgihan ◽  
Cheng Peng ◽  
Jay Kandampully
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Factor Analysis ◽  
Social Networking ◽  
Generation Y ◽  
Social Networking Sites ◽  
Information Seeking ◽  
Social Media Marketing ◽  
Content Type ◽  
Sharing Behavior

Purpose – Since the advent of the internet, social networking sites (SNS) have grown rapidly in popularity. This paper aims to explore Generation Y's information seeking and sharing behavior with regard to information about SNS; it also investigates the impact of consumer characteristics and gender differences on information seeking and sharing behaviors, to help marketers and researchers gain better insight into Generation Y consumers and social media marketing. Design/methodology/approach – A self-administered survey was conducted among Generation Y college students. Exploratory factor analysis, confirmatory factor analysis and Mann-Whitney U-tests were employed to address the research questions. Findings – Generation Y'ers are heavy users of SNS. Consumer opinion leadership (COL) and consumer susceptibility to interpersonal influence (CSII) affect Generation Y's dining information seeking and sharing behavior on SNS. No gender differences emerged. Research limitations/implications – This research extends COL and CSII, from general consumer behavior to dining-related behavior, and offers insights into the information seeking and sharing behavior of Generation Y. In practical terms, it raises marketers' awareness of Generation Y consumers and highlights the importance of social media marketing. A limitation of this study is the sample size and generalizability of the results. Originality/value – This study represents a first attempt to use COL and CSII to explain dining behavior and link these two consumer characteristics with social media marketing.

Generation Y Seeking and Sharing Dining Experience on Social Networking Sites

2017 ◽  
Vol 1 (2) ◽  
pp. 79-96
Author(s):  
Rizwan Danish ◽  
Sabina MuhammadDin ◽  
Asim Munir ◽  
Rashid Saleem ◽  
Rizwan Kiyani
Keyword(s):  
Social Networking ◽  
Generation Y ◽  
Social Networking Sites

scholarly journals Development of a Measure: Reasons of Social Networking Sites Use

2016 ◽  
Vol 10 (7) ◽  
pp. 141
Author(s):  
Samira Ranaiey ◽  
Mohammad Reza Taghavi ◽  
Mohammad Ali Goodarzi
Keyword(s):  
Factor Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
Internet Use ◽  
Two Dimensions ◽  
Total Variance ◽  
Problematic Internet Use ◽  
The Internet

<p class="zhengwen">Because of increased attention to PIU (Problematic Internet Use), some measure had been made, but they seem to be</p><p class="zhengwen">Inadequate, due to new issue of the internet interactions. Therefore the necessity and importance of</p><p class="zhengwen">Standard, valid and reliable tools to assess PIU and the related behaviors are clear.</p>This paper presents results of a study that develops a measure of Reasons of Using Social Networking Sites (S.N.S). The reasons were based on an article by Morahan – Martin and Schumacher. The reasons were arranged as a questionnaire. This questionnaire was completed by 156 volunteer students of Shiraz University. The results indicated that Reasons of S.N.S Use Scale is both reliable and valid. The result of factor analysis showed that two dimensions (Positive and Negative reasons of S.N.S use) explains total variance acceptably.

Investigation of Smartphone Use Addiction in Generation Y

2020 ◽  
pp. 190-205
Author(s):  
Zeynep Güvenç Salabğir ◽  
Süphan Nasır
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Social Network ◽  
Social Networking ◽  
Generation Y ◽  
Online Survey ◽  
Smartphone Addiction ◽  
Five Dimensions ◽  
Digital World ◽  
Smartphone Use

In recent years, rapidly developing of communication technology, increasing of internet and social networking applications usage have led to an increase in the level of smartphones dependence. Transformation of smartphone use from habit to addiction and spread of this addiction especially among young adults emphasize seriousness of the matter. In this context, the main purpose of this research is the investigation of smartphone use and addiction in Generation Y that are a part of the digital world. An online survey was conducted with 887 respondents who own a smartphone from Turkey. Five dimensions of smartphone addiction were extracted from the factor analysis, namely tolerance, accompany/fellowship, withdrawal, social network dependence, and health problems. In order to classify smartphone addiction groups, K-means cluster analysis was used on the extracted factors. Four groups named “nonaddicts,” “heavy addicts,” “realistic addicts,” and “emotional addicts” were determined.

Electronic Media

2022 ◽  
pp. 791-802
Author(s):  
Sakshi Gupta ◽  
Neha Yadav ◽  
Loveleen Gaba
Keyword(s):  
Social Networking ◽  
Generation Y ◽  
Social Networking Sites ◽  
Online Community ◽  
Effective Means ◽  
Cost Effective ◽  
Electronic Media ◽  
Exponential Rate ◽  
Internet Users

Recruitment has changed over the years. Organisations have started searching for an easy and cost effective platform for personality mining. With the explosion of social networking sites, candidates are now able to choose where they could spend their time online. This has encouraged many recruiters to start using social networking as part of a new cost-conscious approach to personality mining. Social networking websites function like an online community of internet users. Popular online sites include LinkedIn, Twitter, and Facebook. They are growing at an exponential rate, with most of the sites being free to join and, importantly, giving organizations an effective means of attracting today's Generation Y workforce. The purpose of this article is to contribute to emerging theory about the role of social networking sites in the process of personality mining.

Social Advertisements and Recall

2021 ◽  
pp. 2197-2207
Author(s):  
Anish Yousaf ◽  
Roktim Sarmah
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Exploratory Study ◽  
Response Rate ◽  
Study Data ◽  
State Governments ◽  
Policy Makers ◽  
High Recall ◽  
Pulse Polio ◽  
Structured Questionnaire

Researches in the context of social advertisement are carried out in European nations with few exceptions from India where various social advertisement campaigns are run by central as well as state governments. Current study is an attempt towards measuring recall of popular social advertisement campaigns in India and to explore the reasons for the same using an exploratory study. Data was collected using a structured questionnaire. A total of 400 respondents participate in the study with a response rate of 86%. Findings revealed that Swachh Bharat Abhiyaan was the most recalled social advertisement campaign followed by Pulse Polio Abhiyan and Cancer advertisement campaign. Result revealed that social advertisements promoted using celebrity(ies) and politicians have more impact and high recall. It was also found that social advertisements using television and social networking sites as media tools are widely accepted among youths. Findings of the study will be helpful for policy makers who can use the findings to promote various social advertisement campaigns.

Understanding Employee Attitudes to SNS Implementation in the Australian Banking Sector

2015 ◽  
pp. 121-144
Author(s):  
Tanti Kartika Sari
Keyword(s):  
Factor Analysis ◽  
Social Networking ◽  
Exploratory Factor Analysis ◽  
Social Networking Sites ◽  
Theoretical Basis ◽  
Banking Sector ◽  
Master's Degree ◽  
Employee Attitudes ◽  
Customer Engagement ◽  
Dissertation Research

The Australian banking sector has utilised Social Networking Sites (SNS) to support companies' sustainability through customer engagement. Numerous studies have been conducted on issues associated with SNS, including teamwork, communication, trust, and security. These studies have usually been concerned with the perspectives and attitudes of customers and organizations, and sometimes, employers. This chapter is based on a Master's degree dissertation research aimed at filling the gap by investigating the opinions of the Australian banking sector employees, in particular those who use the SNS application as a work tool. The Honeycomb framework is used as the theoretical basis with six underlying factors being ascertained as a result of Exploratory Factor Analysis (EFA). The findings are discussed, and recommendations are proposed which are intended to increase the benefits to be gained from SNS adoption. The analysis results make a significant theoretical, methodological, and practical contribution.

Social networking sites as a learning tool

2016 ◽  
Vol 23 (1) ◽  
pp. 23-42 ◽  
Author(s):  
Noelia Sanchez-Casado ◽  
Juan Gabriel Cegarra Navarro ◽  
Anthony Wensley ◽  
Eva Tomaseti-Solano
Keyword(s):  
Social Networking ◽  
Learning Strategies ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Online Survey ◽  
Study Data ◽  
Learning Tool ◽  
Content Type ◽  
Brand Knowledge ◽  
Customer Capital

Purpose – Over the past few years, social networking sites (SNSs) have become very useful for firms, allowing companies to manage the customer–brand relationships. In this context, SNSs can be considered as a learning tool because of the brand knowledge that customers develop from these relationships. Because of the fact that knowledge in organisations is embodied in the concept of the learning organisation, customers may create brand knowledge as a consequence of two learning facilitators: informational and instrumental value. Then, the purpose of this paper is to identify the role played by brand knowledge in the process of creating customer capital, in the context of SNSs. Design/methodology/approach – A total of 259 users of SNSs, who were followers or fans of brand pages, participated in this study. Data were collected through an online survey and they were analysed using structural equation modelling. Findings – The results of the study show that brand pages at SNS can perform brand knowledge by providing purposive gratifications to its customers. Moreover, they can also develop an indirect effect on customer capital, through the direct effect that brand knowledge has on it. Therefore, the results of the study will help managers design their learning strategies in relation to SNS and confirm the need of using SNS as a learning tool. Originality/value – Few, if any, studies have analysed whether gratifications, usually related to media, work as learning facilitators in the context of brand pages at SNS.

scholarly journals Exploring Demand toward Celebrity Memorabilia: Do Celebrities Never Really Die?

2016 ◽  
Vol 8 (6) ◽  
pp. 45 ◽  
Author(s):  
Elif Akagun Ergin ◽  
Handan Ozdemir
Keyword(s):  
Factor Analysis ◽  
Social Networking ◽  
Social Networking Sites ◽  
Daily Activities ◽  
The Internet ◽  
Strong Interest ◽  
Young Consumers ◽  
Wide Availability ◽  
Demand Fluctuations ◽  
Major Factors

<p>Celebrities always seem larger than life; it is when they die that we remember they are only human. With the emergence of the Internet and social networking sites, consumers are able to follow the daily activities of their favorite celebrities. After a celebrity’s death, consumers exhibit a stronger interest in the lives of these celebrities and demand for celebrity-related products increases sharply. The aim of the present study is to examine young consumers’ responses to celebrity deaths and explore the major factors that lead to increased demand for celebrity memorabilia and merchandise. Specifically, this research will attempt to present why young consumers exhibit such a sudden and strong interest in celebrity-related products after their death and why these products are cherished so greatly. Factor analysis is applied and the results indicate that a celebrity’s death increases young consumers’ demand for memorabilia due to five major factors. These factors include immortality of the celebrity, keepsake value &amp; deep-felt love as well as uniqueness of the celebrity, prestige and financial value attached with the product and wide availability &amp; increased media promotion. Based on these factors, it can be argued that consumption of celebrity merchandise is motivated by the attachment and significance of the celebrity to the young consumer before death. These results are important for marketers to grasp the effect of death on the consumption of celebrity merchandise. Online and traditional retailers need to understand the major factors attracting consumers to celebrity memorabilia and merchandise so that they can respond quickly and efficiently to sudden demand fluctuations.</p>

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