A Study on the Mediating Effect of Economic Benefits in the Relationship between Shopping Perceived and Impulse Buying : Focusing on the Internet Shopping Mall Users in China

2018 ◽  
Vol 19 (2) ◽  
pp. 3-24
Author(s):  
Byung-ki Park ◽  
Sang-Taek Jeun
2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wenqing Wu ◽  
Hongxin Wang ◽  
Chun-Wang Wei ◽  
Chundong Zheng

PurposeThis study explores the influence of sharing achievement (i.e. sustainability, enjoyment, and economic benefits) obtained by participating in the sharing economy on social entrepreneurial intention (SEI), as well as the role of perceived social worth and social entrepreneurial self-efficacy (SESE).Design/methodology/approachThis study used multiple regression analysis on a sample of 331 MBA students aged between 24 and 48 years.FindingsThe findings indicate that sharing achievement is positively related with SEI, and perceived social worth mediates the relationship between them. Moreover, SESE not only has a moderating effect on the relationship between perceived social worth and SEI but also positively moderates the overall mediation model.Practical implicationsEntrepreneurship educators could focus on improving students' SESE through courses and training. Whereas, policymakers and decision makers should actively promote the sharing economy model and regulate its management. Moreover, existing organizers of the sharing economy should improve participants' sharing achievement.Originality/valueThis study determines the relationship between sharing achievement and SEI and enriches the push/pull theory from the perspective of pull factors in the context of the sharing economy. Moreover, by exploring the mediating effect of perceived social worth and the moderating effect of SESE, the study provides understanding on the influence mechanisms of sharing achievements on SEI.


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