A Study on the Influence of Brand Perception on Brand Loyalty of Chinese Internet Shopping Mall Customers: Focusing on the Mediating Effect of Brand Reputation

2018 ◽  
Vol 21 (4) ◽  
pp. 125-135
Author(s):  
전상택 ◽  
cho yeon joo
Keyword(s):  
Brand Loyalty ◽  
Mediating Effect ◽  
Shopping Mall ◽  
Internet Shopping ◽  
Brand Reputation ◽  
Brand Perception

The Categorization and Contents Review of the Studies about Internet Shopping Mall

2007 ◽  
Vol 9 (4) ◽  
pp. 21-40 ◽  
Author(s):  
Wonil Kwak ◽  
Jung Ok Jeon ◽  
박현희 ◽  
Wonil Choi
Keyword(s):  
Shopping Mall ◽  
Internet Shopping

scholarly journals FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION

2021 ◽  
Vol 13 (1) ◽  
pp. 1-22
Author(s):  
Evo Sampetua Hariandja ◽  
Aurellia Adeline ◽  
Ferdinandus Eric ◽  
Yossel Christopher
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Validity And Reliability ◽  
Brand Reputation ◽  
Relationship Of ◽  
The Relationship

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While  Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention

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