Effect of Sales Promotion and the Consumer Product Evaluation: A Review and Synthesis

2016 ◽  
Vol 4 (1) ◽  
pp. 23-33
Author(s):  
Chul-Ju Park ◽  
◽  
Jae-Sung Park ◽  
Keyword(s):  
Product Evaluation ◽  
Sales Promotion ◽  
Consumer Product

Family business identity, consumer product evaluations and firm size

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anyuan Shen ◽  
Surinder Tikoo
Keyword(s):  
Family Business ◽  
Firm Size ◽  
Interactive Effect ◽  
Product Evaluation ◽  
Theoretical Explanation ◽  
Consumer Product ◽  
Product Evaluations ◽  
Content Type ◽  
Identity Information ◽  
Identity Disclosure

Purpose This study aims to examine the relationship between family business identity disclosure by firms and consumer product evaluations and the moderating impact, if any, of firm size on this relationship. Toward this end, the study seeks to develop a theoretical explanation for how consumers process family business identity information. Design/methodology/approach A qualitative pre-study was conducted to obtain preliminary evidence that consumers’ perceptions of family businesses originate from both family- and business-based category beliefs. A product evaluation experiment, involving young adult subjects, was used to test the research hypotheses, and the experiment data were analyzed using MANOVA. Findings The key finding was that the effect of family business identity disclosure on consumer product evaluations is moderated by firm size. Practical implications This research has implications for businesses seeking to promote their family business identity in branding communications. Originality/value This research provides a theoretical account of why consumers might hold different perceptions of family business brands. The interactive effect of firm size and family business identity information disclosure on consumer product evaluations contributes new insight to family business branding.

The application of ergonomics to consumer product evaluation

1981 ◽  
Vol 12 (3) ◽  
pp. 163-168 ◽  
Author(s):  
Anne M. Rennie
Keyword(s):  
Product Evaluation ◽  
Consumer Product

The effects of direct experience on consumer product evaluation

2009 ◽  
Vol 38 (3) ◽  
pp. 509-518 ◽  
Author(s):  
I. Manon de Groot ◽  
Gerrit Antonides ◽  
Daniel Read ◽  
W. Fred van Raaij
Keyword(s):  
Product Evaluation ◽  
Consumer Product ◽  
Direct Experience
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