Estimating the Effects of a la Carte Pricing: The Case of Cable Television

2008 ◽  
Author(s):  
Adam D. Rennhoff ◽  
Konstantinos Serfes
Keyword(s):  
Cable Television ◽  
A La Carte Pricing ◽  
A La Carte

Essays on bundling and a la carte pricing in a two-sided model

2021 ◽  
Author(s):  
Minghua Chen
Keyword(s):  
A La Carte Pricing ◽  
A La Carte

Buffet or à la Carte

2012 ◽  
pp. 32-42
Author(s):  
Deepti Verma ◽  
Gaurav Gupta ◽  
Kamat Keshav
Keyword(s):  
Cable Television ◽  
Pricing Strategy ◽  
Pricing Model ◽  
Role Of Government ◽  
Television Industry ◽  
Factors Affecting ◽  
Pricing Decision ◽  
Cable Television Industry ◽  
A La Carte

Pricing strategy plays a key role in most organizations. The pricing decision of bundling or à la carte in the case of cable television industry is a long debated one. While consumers seem to favor the à la carte option, operators are persistent in continuing with the bundling options. In this chapter, we explore both sides of the argument. We then discuss several factors affecting the players in the eco-system of cable television industry; these include the subscriber-operator relationship, operator-distributor relationship, and the role of government policies affecting their decisions. In concluding we use these factors to conceptualize a framework that seeks to assist the players in the cable television industry in choosing an adequate pricing model.

The future of a la carte pricing in the airline industry

2009 ◽  
Vol 8 (5) ◽  
pp. 467-468 ◽  
Author(s):  
Scott D Nason
Keyword(s):  
Airline Industry ◽  
The Future ◽  
A La Carte Pricing ◽  
A La Carte

Bundling, à la carte pricing and vertical bargaining in a two-sided model

2016 ◽  
Vol 35 ◽  
pp. 30-44 ◽  
Author(s):  
Minghua Chen ◽  
Adam D. Rennhoff ◽  
Konstantinos Serfes
Keyword(s):  
A La Carte Pricing ◽  
A La Carte

À la carte pricing and price elasticity of demand in air travel

2012 ◽  
Vol 53 (2) ◽  
pp. 381-394 ◽  
Author(s):  
Nelson Granados ◽  
Robert J. Kauffman ◽  
Hsiangchu Lai ◽  
Huang-chi Lin
Keyword(s):  
Price Elasticity ◽  
Air Travel ◽  
Elasticity Of Demand ◽  
Price Elasticity Of Demand ◽  
A La Carte Pricing ◽  
A La Carte

scholarly journals PRICING MODELS IN A CAPTIVE MARKET: A CASE STUDY OF LCC DORMITORIES

2017 ◽  
Vol 5 ◽  
pp. 389-395
Author(s):  
Dragomir Popov ◽  
Femi Odebiyi
Keyword(s):  
Online Survey ◽  
Pricing Strategy ◽  
Pricing Strategies ◽  
Pricing Models ◽  
International University ◽  
A La Carte Pricing ◽  
Academic Year ◽  
Limited Choice ◽  
A La Carte

The purpose of this study is to identify the residents’ preference among three pricing strategies: a la carte pricing strategy, limited choice pricing strategy, and bundled pricing strategy. The study analyzes the correlation between the year of study of the dormitory residents and the preferred pricing strategy. It uses an online survey for LCC International University students who were enrolled for the 2015-2016 academic year. A fixed choice set analysis is performed to analyze 126 valid responses. The results show that 42.4% of the respondents prefer an a la carte pricing strategy, contrary to the currently limited choice pricing strategy employed by LCC residency halls. Additionally, the study finds out that the residents are more likely to switch their preference from a bundled pricing strategy to an a la carte pricing strategy the higher their year of study is. Resident preferences for pricing strategies can provide dormitory operators with valuable information on establishing best pricing structures.

Bundling, A La Carte Pricing and Vertical Bargaining in a Two-Sided Model

2011 ◽  
Author(s):  
Minghua Chen ◽  
Adam D. Rennhoff ◽  
Konstantinos Serfes
Keyword(s):  
A La Carte Pricing ◽  
A La Carte

The importance of transparency signals in à la carte pricing

2017 ◽  
Vol 17 (1) ◽  
pp. 32-40 ◽  
Author(s):  
Thomas Robbert ◽  
Stefan Roth
Keyword(s):  
A La Carte Pricing ◽  
A La Carte

Bundling, product choice, and efficiency: Should cable television networks be offered à la carte?

2007 ◽  
Vol 19 (3-4) ◽  
pp. 379-404 ◽  
Author(s):  
Gregory S. Crawford ◽  
Joseph Cullen
Keyword(s):  
Cable Television ◽  
Product Choice ◽  
A La Carte
Sign in / Sign up

Export Citation Format

Share Document