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2021 ◽  
Author(s):  
◽  
Caitlin Grandy

<p>This thesis explores the emergence and significance of internet-distributed television by unpacking the industrial, cultural, and textual ramifications of programming originated for an online context. As one of the foremost streaming services both globally and within the United States, Netflix will be the central focus of this thesis. The programmes that Netflix originates facilitate discussions around the potential of this network and its online platform to encourage innovation and novelty in its long-form TV drama. Netflix’s Stranger Things (2016–), a programme concept that was reputedly rejected by a number of cable networks before being accepted by Netflix, provides a compelling case study of the creative possibilities afforded by streaming capabilities.  This exploration is structured into three chapters. The first examines the environmental and institutional factors of the US television industry from which internet-distributed networks emerged. This chapter also explores the different economic models and the associated storytelling methods of each. Chapter 2 demonstrates the cultural significance of streaming on consumption behaviours and explores how broadcast, cable, and internet-distributed TV networks conceive of and pursue audiences. The analysis of several seminal TV dramas, such as The Sopranos (HBO 1999-2007), Game of Thrones (HBO 2011-2019), and Breaking Bad (AMC 2008-2013), provides comparisons from which to better understand the significance of Stranger Things to both the network that commissioned it and to the American television industry at large. The third chapter offers a detailed analysis of Stranger Things as an exemplar of Netflix’s ability to commission what Trisha Dunleavy (2018) terms the ‘complex serial drama’ and in doing so emulate the successful strategies first deployed by US cable networks.</p>


2021 ◽  
Author(s):  
◽  
Caitlin Grandy

<p>This thesis explores the emergence and significance of internet-distributed television by unpacking the industrial, cultural, and textual ramifications of programming originated for an online context. As one of the foremost streaming services both globally and within the United States, Netflix will be the central focus of this thesis. The programmes that Netflix originates facilitate discussions around the potential of this network and its online platform to encourage innovation and novelty in its long-form TV drama. Netflix’s Stranger Things (2016–), a programme concept that was reputedly rejected by a number of cable networks before being accepted by Netflix, provides a compelling case study of the creative possibilities afforded by streaming capabilities.  This exploration is structured into three chapters. The first examines the environmental and institutional factors of the US television industry from which internet-distributed networks emerged. This chapter also explores the different economic models and the associated storytelling methods of each. Chapter 2 demonstrates the cultural significance of streaming on consumption behaviours and explores how broadcast, cable, and internet-distributed TV networks conceive of and pursue audiences. The analysis of several seminal TV dramas, such as The Sopranos (HBO 1999-2007), Game of Thrones (HBO 2011-2019), and Breaking Bad (AMC 2008-2013), provides comparisons from which to better understand the significance of Stranger Things to both the network that commissioned it and to the American television industry at large. The third chapter offers a detailed analysis of Stranger Things as an exemplar of Netflix’s ability to commission what Trisha Dunleavy (2018) terms the ‘complex serial drama’ and in doing so emulate the successful strategies first deployed by US cable networks.</p>


2021 ◽  
Vol 6 (6) ◽  
pp. 53-58
Author(s):  
Israt Moriom Khan ◽  
Sabrina Quadir ◽  
Sanjida Islam

DTH (Direct-To-Home) TV is one of the important inventions which created a revolution in the television industry by the grace of modern technology and achieving popularity day by day. The objective of the study was to analyze the advancement and to find the anticipation and impact of DTH service in Bangladesh. Primary and secondary data both were used in this research paper. The conducting period of this research was from April - August of 2021 surveying a questionnaire of 560 participants in both urban and rural areas of 8 divisions in Bangladesh. To analyze data and present the result simple statistical tools; pie-chart, bar diagram and tables were used. The findings revealed most of the users use DTH TV for its clear picture quality, payment through mobile banking & the promotional benefits of numerous HD channels. DTH providers should enhance their features and the level services with the updated technology.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mauricio Santos ◽  
Walesska Schlesinger

Purpose This paper aims to test the effects of brand experience and brand love on brand loyalty and willingness to pay a premium price in streaming television services. Design/methodology/approach Structural equation modelling was used to assess the proposed theoretical model drawing on data from 220 subscribers of a well-known TV streaming brand services (Netflix). Findings The results revealed that brand experience and brand love have a significant direct impact on brand loyalty and willingness to pay a premium price in streaming TV services. Also, the impact brand experience has on brand loyalty and on willingness to pay a premium price is partially mediated by brand love. Practical implications In the streaming television industry, brand managers can create more meaningful experiences that create strong and emotional bonds with users, thereby increasing loyalty levels and intention to pay a premium price. Also, brand managers should consider focusing their efforts to young consumers, as they have a stronger attachment to technology than older generational groups. Originality/value This paper enriches the existing literature on brand experience in the entertainment television industry and provides evidence of the role of experience and brand love on brand loyalty and willingness to pay a premium price in services.


2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Di Lei ◽  
Sae-Hoon Kim

The development of 3D modeling technology has promoted the development of the multimedia film and television industry. This article is aimed at studying the design of 3D modeling facial image library in multimedia film and television, at providing a more comprehensive facial image library for the multimedia film and television industry, at breaking the shackles of the traditional film and television industry with 3D technology, and at continuously surpassing traditional film and television media forms. This article deeply explores the background development of multimedia film and television and the characteristics of the development of new media. Starting from 3D technology, it extracts facial features of characters, transforms image data through deep autoencoders, and uses local binarization mode to perform the original facial image is subjected to texture feature extraction. In this paper, a number of experimental subjects were selected, and the subjects were photographed from the left, front, and right from multiple angles. Through the pinhole camera projection imaging process, the internal and external parameters of the camera were adjusted. In the process of 3D image construction, the image is first selected for feature detection, then the corresponding vector information and geometric conditions are matched to construct a 3D matrix, and the facial structure image is obtained by triangulation. This article compares the 3D production software on the market and selects the Maya platform suitable for building this system. The global constraint information is obtained by training some sample images. When searching the test image, find the appropriate feature point position according to the structural matching degree of the local image. When each search is completed, the global information will be used for constraint, so as to output reasonable feature information. The average residual range of the human face image constructed in this paper is 0.25-0.45, and the maximum residual error does not exceed 4.0. The experimental method in this paper has good stability and robustness. Using the COM transmission model can make experimenters not need to think too much about the underlying details. This face animation-driven simulation scheme can achieve more vivid facial expressions.


2021 ◽  
Vol 34 (4) ◽  
pp. 185-200
Author(s):  
María-José Higueras-Ruiz ◽  
Francisco-Javier Gómez-Pérez ◽  
Jordi Alberich-Pascual

Contemporary fiction TV series production in North America is characterized by the showrunner figure’s importance. This paper aims to study the concept of “showrunner” as executive-creative producer, analyze the competencies and responsibilities carried out by them during the production process of TV shows according to personal and professional factors, and examine their position within the current television market. For this purpose, a literature review on fiction TV series production and television authorship has been conducted. After this, adopting the focus of media production studies, a qualitative methodology based on in-depth personal interviews has been used, which was carried out with a selection of thirty-six significant executive producers and writers of contemporary American TV series. The findings indicate the relevance of this profile from a historical perspective, and particularly in recent years. Although there is a basic scheme of tasks developed by the showrunner in each phase of the production process, we find differences in this actuation due to personal –sex and nationality– and professional –format/gender and channel– characteristics in this industrial context. The showrunner develops an executive-creative dual profile to maintain the project’s coherence according to the established vision. Their influence over the TV series’ creative features contributes to reflection on television authorship and its attribution to this figure.


2021 ◽  
pp. 237-246
Author(s):  
Catherine Johnson
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