Auction Characteristics, Seller Reputation, and Closing Prices: Evidence from eBay Sales of the iPhone

This paper attempts to explore the effectiveness of the seller reputation mechanism by an empirical study using online sales data collected from TaoBao.com. A comparison analysis of seller reputation metrics of TaoBao, Amazon, and jd are carried out before the selection of the seller reputation metrics. The seller reputation metrics of small appliances are used as the input for the study considering the quality homogeneity among different sellers of the market, and the sales performance is measured by the sales amount of the recent month. The univariate analysis are performed to find out the effect of different seller reputation metrics on the sales performance, and the attribute selection technique is then applied to reveal the most significant factors contributing to the sales performance. The result indicates the significance of the user subjective assessment on the sales performance.

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The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior: An empirical investigation

The 2nd International Conference on Information Science and Engineering ◽

10.1109/icise.2010.5691646 ◽

2010 ◽

Author(s):

Shanshan Wang ◽

Yuewen Liu ◽

Zhuzhu He ◽

Yixiang Zhang

Keyword(s):

Empirical Investigation ◽

Nonlinear Effects ◽

Satisfaction Rating ◽

Seller Reputation

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Seller reputation: From word-of-mouth to centralized feedback

International Journal of Industrial Organization ◽

10.1016/j.ijindorg.2014.03.002 ◽

2014 ◽

Vol 34 ◽

pp. 51-65 ◽

Cited By ~ 20

Author(s):

Hongbin Cai ◽

Ginger Zhe Jin ◽

Chong Liu ◽

Li-an Zhou

Keyword(s):

Word Of Mouth ◽

Seller Reputation

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Antecedent of purchase intention: online seller reputation, product category and surcharge

Internet Research ◽

10.1108/intr-09-2012-0175 ◽

2013 ◽

Vol 23 (4) ◽

pp. 507-522 ◽

Cited By ~ 15

Author(s):

Ming‐Chuan Pan ◽

Chih‐Ying Kuo ◽

Ching‐Ti Pan ◽

Wei Tu

Keyword(s):

Purchase Intention ◽

Product Category ◽

Seller Reputation

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eBay's Buy-It-Now Function: Who, When, and How

Topics in Economic Analysis & Policy ◽

10.2202/1538-0653.1316 ◽

2004 ◽

Vol 4 (1) ◽

Cited By ~ 19

Author(s):

Yvonne Durham ◽

Matthew R Roelofs ◽

Stephen S Standifird

Keyword(s):

Field Experiment ◽

Market Data ◽

Negative Comments ◽

Seller Reputation

Abstract This paper utilizes field experiment methodology and market data to study the "Buy-it-Now" (BIN) function in a series of eBay coin auctions. BIN auctions are typically listed by sellers with higher reputations. The probability an auction will end BIN increases with seller reputation and is not significantly affected by negative comments. Auctions listed by new sellers average lower prices and are less likely to end BIN. Buyer use of the BIN option increases as the BIN price decreases. We find that price is directly related to seller reputation, though not affected by negative comments, and is negatively related to buyer reputation. This result is driven by those auctions that start with a BIN price.

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