Teaching Pure & Mixed Bundling using a Spreadsheet

2004 ◽  
Author(s):  
Stacey Brook
Keyword(s):  
Mixed Bundling

scholarly journals Bundle-Size Pricing as an Approximation to Mixed Bundling

2011 ◽  
Vol 101 (1) ◽  
pp. 263-303 ◽  
Author(s):  
Chenghuan Sean Chu ◽  
Phillip Leslie ◽  
Alan Sorensen
Keyword(s):  
Multiproduct Firms ◽  
Pricing Strategies ◽  
Mixed Bundling ◽  
Bundle Size ◽  
The Individual

Multiproduct firms can set separate prices for all possible bundled combinations of its products (“mixed bundling”). However, this is impractical for firms with more than a few products, because the number of prices increases exponentially with the number of products. We find that simple pricing strategies are often nearly optimal. Specifically, we show that bundle-size pricing—setting prices that depend only on the size of bundle purchased—tends to be more profitable than offering the individual products priced separately and tends to closely approximate the profits from mixed bundling. (JEL D24, D42, L11, L13, L25).

scholarly journals The role of complementarity of goods in a mixed bundling strategy

2020 ◽  
Vol 9 (1) ◽  
pp. 31
Author(s):  
Carmen D. Álvarez-Albelo
Keyword(s):  
Optimal Strategy ◽  
Optimal Pricing ◽  
Mixed Bundling ◽  
Complementary Goods ◽  
Do So

This paper studies optimal pricing when a monopolist firm produces two complementary goods and may undertake a bundling strategy. To do so, a modified version of Yan and Bandyopadhyay’s (2011) framework is used, in which the efficacy of the bundling strategy depends positively on the degree of complementarity of goods. Two main results are obtained. First, mixed bundling turns out to be the optimal strategy for the firm, since it yields higher profits than pure unbundling and pure bundling. Second, sales and profits from the bundling (unbundling) strategy increase (decrease) as the products become more complementary, which entails an empirically sensible behavior.

Intertemporal mixed bundling strategy of information products with network externality

2017 ◽  
Vol 113 ◽  
pp. 369-381 ◽  
Author(s):  
Xiaoxiao Luo ◽  
Minqiang Li ◽  
Haiyang Feng ◽  
Nan Feng
Keyword(s):  
Network Externality ◽  
Mixed Bundling ◽  
Information Products

Mixed Bundling of Two Independently Valued Goods

2013 ◽  
Vol 59 (9) ◽  
pp. 2170-2185 ◽  
Author(s):  
Hemant K. Bhargava
Keyword(s):  
Mixed Bundling
Sign in / Sign up

Export Citation Format

Share Document