The Effects of Drinking Status and Believability of Ads Featured in a Social Norms Campaign on College Students' Estimation and Accuracy of other Students' Celebratory Drinking

2011 ◽  
Vol 41 (4) ◽  
pp. 391-404 ◽  
Author(s):  
Hee Sun Park ◽  
Sandi Smith ◽  
Katherine A. Klein
Keyword(s):  
College Students ◽  
Social Norms ◽  
Drinking Status ◽  
Drinking Behaviors ◽  
Drinking Occasion ◽  
Celebratory Drinking

This study examined estimation and accuracy of normative perceptions for students during one celebratory drinking occasion. Students who drank on St. Patrick's Day overestimated the percentage of others who also drank, whereas the students who did not drink on St. Patrick's Day underestimated the percentage of others who also did not drink. The students' drinking behaviors on St. Patrick's Day did not substantially differentiate their accuracy scores. However, of the students who drank on St. Patrick's Day, those who did not believe the ads showed stronger overestimation of others who drank than did those who believed the ads.

scholarly journals Location-Specific Social Norms and Personal Approval of Alcohol Use are Associated with Drinking Behaviors in College Students

2020 ◽  
Vol 55 (10) ◽  
pp. 1650-1659
Author(s):  
Holly K. Boyle ◽  
Jennifer E. Merrill ◽  
Kate B. Carey
Keyword(s):  
College Students ◽  
Alcohol Use ◽  
Social Norms ◽  
Drinking Behaviors

A Social Norms Approach to Reducing Alcohol Consumption Among College Freshmen

NASPA Journal ◽  
2003 ◽  
Vol 40 (4) ◽  
Author(s):  
Jannette Y. Berkley-Patton ◽  
Ellie C. Prosser ◽  
Kathleen A. McCluskey-Fawcett ◽  
Carrie Towns
Keyword(s):  
College Students ◽  
Social Norms ◽  
Drinking Behavior ◽  
School Level ◽  
Drinking Patterns ◽  
Normative Feedback ◽  
High School Level ◽  
University Life ◽  
Incoming Freshmen

The social norms media approach is an intervention designed to change college students’ drinking behavior by correcting false perceptions through normative feedback. The present study is a preliminary assessment of a social norms intervention’s attempt to decrease drinking amounts in students making the transition to university life. Data were collected on three groups of first-year students: (a) spring 1999 for baseline freshmen drinking norms, (b) summer 1999 to assess incoming freshmen drinking patterns, and (c) spring 2000 as a follow-up to assess effectiveness of the intervention for freshmen who entered fall 1999. Results indicated that the majority of freshmen students consistently drank in a moderate range (0–5 drinks), yet consistently overestimated their peers’ drinking levels. Incoming freshmen had significantly higher levels of drinking and greater misperceptions than baseline university freshmen. Results suggest the drinking rates significantly decreased for incoming freshmen from summer 1999 compared to spring 2000 follow-up norms. Also, the results suggest that normative feedback on college students’ drinking may be needed at the high school level to correct faulty perceptions prior to entering a university environment.

Impact of Curriculum Infusion on College Students’ Drinking Behaviors

2010 ◽  
Vol 58 (6) ◽  
pp. 515-522 ◽  
Author(s):  
Sabina White ◽  
Yong Sue Park ◽  
Elizabeth Diane Cordero
Keyword(s):  
College Students ◽  
Drinking Behaviors

The Role of Rape Myth Acceptance in the Social Norms Regarding Sexual Behavior Among College Students

2012 ◽  
Vol 29 (3) ◽  
pp. 173-182 ◽  
Author(s):  
Teri Aronowitz ◽  
Cheryl Ann Lambert ◽  
Sara Davidoff
Keyword(s):  
College Students ◽  
Sexual Behavior ◽  
Social Norms ◽  
Rape Myth Acceptance ◽  
Rape Myth ◽  
The Social ◽  
Myth Acceptance

scholarly journals A feasibility trial to examine the social norms approach for the prevention and reduction of licit and illicit drug use in European University and college students

2012 ◽  
Vol 12 (1) ◽  
Author(s):  
Claudia R Pischke ◽  
Hajo Zeeb ◽  
Guido van Hal ◽  
Bart Vriesacker ◽  
John McAlaney ◽  
...  
Keyword(s):  
College Students ◽  
Drug Use ◽  
Social Norms ◽  
Illicit Drug ◽  
Illicit Drug Use ◽  
Feasibility Trial ◽  
The Social ◽  
European University

scholarly journals Social norms interventions to reduce alcohol misuse in University or College students

2009 ◽  
Author(s):  
Maria Teresa Moreira ◽  
Lesley A Smith ◽  
David Foxcroft
Keyword(s):  
College Students ◽  
Social Norms ◽  
Alcohol Misuse

Evaluation of a brief harm reduction intervention to reduce celebratory drinking among college students

2021 ◽  
pp. 1-8
Author(s):  
Christine Arazan ◽  
Michael T. Costelloe ◽  
Mark T. Willingham
Keyword(s):  
College Students ◽  
Harm Reduction ◽  
Harm Reduction Intervention ◽  
Celebratory Drinking

Pre-College Students' Perception of Drinking Social Norms Measure

2014 ◽  
Author(s):  
Kevin Moser ◽  
Matthew R. Pearson ◽  
John T. P. Hustad ◽  
Brian Borsari
Keyword(s):  
College Students ◽  
Social Norms
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