Pre-College Students' Perception of Drinking Social Norms Measure

2014 ◽  
Author(s):  
Kevin Moser ◽  
Matthew R. Pearson ◽  
John T. P. Hustad ◽  
Brian Borsari
Keyword(s):  
College Students ◽  
Social Norms

A Social Norms Approach to Reducing Alcohol Consumption Among College Freshmen

NASPA Journal ◽  
2003 ◽  
Vol 40 (4) ◽  
Author(s):  
Jannette Y. Berkley-Patton ◽  
Ellie C. Prosser ◽  
Kathleen A. McCluskey-Fawcett ◽  
Carrie Towns
Keyword(s):  
College Students ◽  
Social Norms ◽  
Drinking Behavior ◽  
School Level ◽  
Drinking Patterns ◽  
Normative Feedback ◽  
High School Level ◽  
University Life ◽  
Incoming Freshmen

The social norms media approach is an intervention designed to change college students’ drinking behavior by correcting false perceptions through normative feedback. The present study is a preliminary assessment of a social norms intervention’s attempt to decrease drinking amounts in students making the transition to university life. Data were collected on three groups of first-year students: (a) spring 1999 for baseline freshmen drinking norms, (b) summer 1999 to assess incoming freshmen drinking patterns, and (c) spring 2000 as a follow-up to assess effectiveness of the intervention for freshmen who entered fall 1999. Results indicated that the majority of freshmen students consistently drank in a moderate range (0–5 drinks), yet consistently overestimated their peers’ drinking levels. Incoming freshmen had significantly higher levels of drinking and greater misperceptions than baseline university freshmen. Results suggest the drinking rates significantly decreased for incoming freshmen from summer 1999 compared to spring 2000 follow-up norms. Also, the results suggest that normative feedback on college students’ drinking may be needed at the high school level to correct faulty perceptions prior to entering a university environment.

Social norms for sexual violence perpetration in college

2017 ◽  
Vol 9 (4) ◽  
pp. 305-313 ◽  
Author(s):  
Christine Louise Hackman ◽  
Tricia Witte ◽  
Marissa Greenband
Keyword(s):  
College Students ◽  
Social Norms ◽  
Sexual Violence ◽  
College Campuses ◽  
Influential Factor ◽  
Public Institution ◽  
Public Health Issue ◽  
Cross Sectional Survey ◽  
Content Type ◽  
Perceived Social Norms

Purpose Sexual violence (SV) is a pervasive public health issue on college campuses. While much research has been conducted to determine factors contributing to SV, little work focuses on the role of perceived social norms. The purpose of this paper is to examine college students’ perceived descriptive norms for SV perpetration (i.e. prevalence estimates for SV). Design/methodology/approach Using a cross-sectional survey, male and female college students from a large public institution in the Southeastern USA were instructed to estimate the prevalence of SV for “typical students” of their same gender on campus. Findings When compared to actual prevalence rates of SV perpetrated by females and males, both perpetrators and non-perpetrators overestimated the prevalence of SV among same-sex peers, but perpetrators made even higher estimates compared to those made by non-perpetrators for some sexually aggressive acts. Results demonstrate strong and consistent normative misperceptions surrounding SV perpetration. Research limitations/implications Findings lend support for testing social norms-based prevention programs for SV on college campuses. Originality/value This study is one of the first investigations into perceived social norms surrounding SV; perceived social norms may be an influential factor contributing to SV.

Perception and reality: a national evaluation of social norms marketing interventions to reduce college students' heavy alcohol use.

2003 ◽  
Vol 64 (4) ◽  
pp. 484-494 ◽  
Author(s):  
Henry Wechsler ◽  
Toben E Nelson ◽  
Jae Eun Lee ◽  
Mark Seibring ◽  
Catherine Lewis ◽  
...  
Keyword(s):  
College Students ◽  
Alcohol Use ◽  
Social Norms ◽  
Heavy Alcohol ◽  
Heavy Alcohol Use ◽  
Social Norms Marketing

scholarly journals The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain

2020 ◽  
Vol 12 (17) ◽  
pp. 6797 ◽  
Author(s):  
Insook Ahn ◽  
Soo Kim ◽  
Munyoung Kim
Keyword(s):  
College Students ◽  
Social Norms ◽  
Intrinsic Motivation ◽  
Social Norm ◽  
Environmental Issues ◽  
Relative Importance ◽  
Purchasing Behavior ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Consumption Behavior

Changing consumption behavior can offer co-benefits in reduction of environmental issues and encouraging improvements to environmentally friendly or sustainable production. We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-environmental apparel purchasing behavior. Data were obtained from 353 college students in Korea and analyzed by using SEM. Our results show that individuals who endorse bio-altruistic values who engage in eco-friendly environmental behavior in apparel domain are influenced by descriptive norms and injunctive norms. Further, enjoyment-based motivation was found to be a key mediator among bio-altruistic value, descriptive norms, and injunctive norms on pro-environmental purchasing behavior. However, injunctive norms do not directly influence purchasing behavior, but rather, are integrated to enjoyment-based intrinsic motivation, then indirectly affect purchasing behavior.

An Evaluation of a Social Norms Marketing Project for Tobacco Prevention with Middle, High, and College Students; use of Funds from the Tobacco Master Settlement (Virginia)

2005 ◽  
Vol 35 (3) ◽  
pp. 185-200 ◽  
Author(s):  
Jeanne Martino-McAllister ◽  
Maria Theresa Wessel
Keyword(s):  
College Students ◽  
High School ◽  
High School Students ◽  
Social Norms ◽  
Tobacco Prevention ◽  
School Students ◽  
Student Centered ◽  
Marketing Model ◽  
Positive Behaviors ◽  
Social Norms Marketing

The Anti-Tobacco Media Blitz (ATMB), a social-norms marketing program, was utilized for tobacco prevention with middle and high school students. University students assisted middle and high school students with the implementation of this campaign, which included a variety of media. Students worked in teams to design, develop, and evaluate tobacco-free messages through posters, radio, television, and peer-led activities. Evaluation of the campaign was constant and included assessment of message retention and demonstration of positive behaviors. This article discusses the procedures of this project, the five-step social norms marketing model, with emphasis on the student-centered evaluation and results.

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