Incorporating Ecology into Marketing Strategy: The Case of Air Pollution

1971 ◽  
Vol 35 (3) ◽  
pp. 61 ◽  
Author(s):  
Harold H. Kassarjian
Keyword(s):  
Air Pollution ◽  
Marketing Strategy

Incorporating Ecology into Marketing Strategy: The Case of Air Pollution

1971 ◽  
Vol 35 (3) ◽  
pp. 61-65 ◽  
Author(s):  
Harold H. Kassarjian
Keyword(s):  
Air Pollution ◽  
Marketing Strategy ◽  
New Product ◽  
Automotive Emissions ◽  
Consumer Reaction ◽  
Pollution Area

A gasoline that claimed to reduce automotive emissions was introduced in a high air pollution area. This article reports the results of a study, completed six weeks after the introduction of the new product. The study examined consumer reaction toward the product and uncovered some of the marketing correlates of attitudes toward air pollution.

Air Pollution

2019 ◽  
Author(s):  
Christian Seigneur
Keyword(s):  
Air Pollution

SYSTEMIC EFFECT OF PARTICULATE AIR POLLUTION

2000 ◽  
Vol 12 (sup3) ◽  
pp. 233-244 ◽  
Author(s):  
W. MacNee, X. Y. Li, P. Gilmour, K. Do
Keyword(s):  
Air Pollution ◽  
Systemic Effect ◽  
Particulate Air Pollution

EPA Delays Air Pollution Rule

2010 ◽  
pp. 121510071710
Author(s):  
Glen Hess
Keyword(s):  
Air Pollution

Letters. Crop losses and air pollution

1983 ◽  
Vol 17 (1) ◽  
pp. 6-6
Author(s):  
Howard Heggestad
Keyword(s):  
Air Pollution ◽  
Crop Losses
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