Incorporating Ecology into Marketing Strategy: The Case of Air Pollution

1971 ◽  
Vol 35 (3) ◽  
pp. 61-65 ◽  
Author(s):  
Harold H. Kassarjian
Keyword(s):  
Air Pollution ◽  
Marketing Strategy ◽  
New Product ◽  
Automotive Emissions ◽  
Consumer Reaction ◽  
Pollution Area

A gasoline that claimed to reduce automotive emissions was introduced in a high air pollution area. This article reports the results of a study, completed six weeks after the introduction of the new product. The study examined consumer reaction toward the product and uncovered some of the marketing correlates of attitudes toward air pollution.

scholarly journals STRATEGY FOR INTRACTING A NEW PRODUCT TO THE MARKET ON THE EXAMPLE OF AN INNOVATION CENTER

2021 ◽  
Vol 6 (2(52)) ◽  
pp. 103-106
Author(s):  
Ivan Valentinovich Shadrin ◽  
Lidia Mikhailovna Stepanova
Keyword(s):  
Marketing Strategy ◽  
Market Research ◽  
New Product ◽  
Full Scale ◽  
Marketing Program

This article discusses the importance of conducting market research before introducing a new product to the market. The author reveals the criteria for determining a new product. The aim is to substantiate the need for trial marketing as an assessment of the product itself and its marketing program even before the start of full-scale implementation, as well as to identify the advantages and possible disadvantages. As a result, the main directions of the marketing strategy were determined.

scholarly journals Strategi Pemasaran Usaha Art Shop Lokal Dalam Menghadapi Persaingan Global Di Lingkungan Batu Belig, Kelurahan Kerobokan Kelod, Kabupaten Badung

2018 ◽  
Vol 5 (1) ◽  
pp. 17
Author(s):  
Kadek Ayu Purnamasari ◽  
Made Sukana
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Market Segmentation ◽  
Qualitative Data ◽  
New Product ◽  
Corporate Identity ◽  
Innovative Design ◽  
Innovative Products ◽  
Depth Interviews

This study aims to determine the marketing strategy for the local art shops at Batu Belig, Badung Regency. This research is interesting to be conducted because there is a difference between local and foreign art shops which could be identified from several aspects. This research is both interesting as well as important to make the local peoples as locals entrepreneurs  to be able to compete with the investors. The data in this study are qualitative data, which were obtained based on the results of observation, in- depth interviews, literature studies, and questionnaires. The amount of sampling is 60 respondents and they were selected using purposive and accidental sampling. In  order to survive in this tourism business, local owners must have a marketing strategy to increase the promotion by introducing Balinese culture, creat the innovative design of new product, making corporate identity, and increasing market segmentation,  the positive image, product quality and the quality of service. The suggestion in this study is local entrepreneurs should be able to create some innovative products that are more representing  Balinese culture.  Keywords: art shop, strategy, Balinese culture

scholarly journals The Convergence of Planning and Execution: Improvisation in New Product Development

1998 ◽  
Vol 62 (3) ◽  
pp. 1-20 ◽  
Author(s):  
Christine Moorman ◽  
Anne S. Miner
Keyword(s):  
Product Development ◽  
Marketing Strategy ◽  
New Product Development ◽  
Organizational Factors ◽  
New Product ◽  
Organizational Memory ◽  
Environmental Turbulence ◽  
Negative Effects ◽  
Product Effectiveness ◽  
Positive Effect

The field of marketing strategy often makes the important assumption that marketing strategy should occur by first composing a plan on the basis of a careful review of environmental and firm information and then executing that plan. However, there are cases when the composition and execution of an action converge in time so that, in the limit, they occur simultaneously. The authors define such a convergence as improvisation and develop hypotheses to investigate the conditions in which improvisation is likely to occur and be effective. The authors test these hypotheses in a longitudinal study of new product development activities. Results show that organizational improvisation occurs moderately in organizations and that organizational memory level decreases and environmental turbulence level increases the incidence of improvisation. Results support traditional concerns that improvisation can reduce new product effectiveness but also indicate that environmental and organizational factors can reduce negative effects and sometimes create a positive effect for improvisation. These results suggest that, in some contexts, improvisation may be not only what organizations actually practice but also what they should practice to flourish.

scholarly journals The Development of Air Pollution in Mexico City

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402093107
Author(s):  
Natalia Soto-Coloballes
Keyword(s):  
Air Pollution ◽  
Mexico City ◽  
Dust Storms ◽  
World Health ◽  
Dust Particles ◽  
Automotive Emissions ◽  
Industrialized Nations ◽  
Suspended Dust ◽  
The 1960S ◽  
Health Organization

The present essay documents changes to both objects of inquiry and the meaning of the epistemological concept of air pollution and it explains the processes that produced them. Smog as a result of production processes and the use of the automobile was not a concern for researchers and government managers in Mexico City, who were used to the dust storms resulting from the desiccation of the great Texcoco Lake during much of the 20th century, until the most industrialized nations of the West and the World Health Organization (WHO), alongside other international bodies such as the Organization for European Economic Cooperation (OEEC), reframed what was understood as air pollution, between the end of the 1960s and the beginning of the 1970s. Concerns about dust storms were displaced by concerns about factory and automotive emissions that contained new dangers—invisible hazards, just then being estimated, which altered what was understood or considered air pollution and gave rise to the quantification of particulate matter (which was then known as suspended dust particles) and new practices such as atmospheric monitoring. This essay concludes that what is understood as air pollution is situated; its meaning is not finite but simply evolves with time and with the rise of new global risks and concerns.

scholarly journals Strategi Pemasaran Pembiayaan Arrum Haji Dalam Meningkatakan Jumlah Nasabah di Unit Pegadaian Syariah (UPS) Cirebon Bisnis Center

2019 ◽  
Vol 2 (2) ◽  
pp. 163
Author(s):  
Oktavia Fajrin ◽  
Afif Muamar
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Analytical Approach ◽  
New Product ◽  
Marketing Strategies ◽  
Product Strategy ◽  
Product Price ◽  
Head Office ◽  
Promotion Strategies ◽  
Branch Office

<p>Hajj Financing for Micro Business (Arrum) Hajj in Pegadaian Syariah is relatively new, because this product was only launched in 2016. For this new product an introduction is needed to be able to attract the interest of the community. Therefore, this study aims to determine marketing strategies, the mechanism of Arrum Hajj financing registration, and to determine customer responses to Arrum Hajj products at the Pegadaian Syariah Cirebon Business Center. This study used a qualitative method with a descriptive analytical approach, and this research resulted in a marketing strategy conducted by the CBC Sharia Pawnshop Unit using a 4p strategy, namely Product, Price, Place, and Promotion. The results of this study found that the price and place strategy had been determined by the head office and the Pegaadian Sharia branch office. While the product strategy has been going very well, by providing services and comfort, as well as promotion strategies carried out by sharia pawnshops are quite diverse such as holding seminars, socialization, cross selling techniques and so on. Hajj arrum registration mechanism is in accordance with existing procedures. And the response given by Arrum Hajj financing customers is very good, because with the availability of Arrum Hajj products can ease the burden on customers and can quickly get a portion of Hajj.</p>

scholarly journals Media Endorsements of New Product Announcements: A New Marketing Strategy

2014 ◽  
Vol 22 (3) ◽  
pp. 394-426 ◽  
Author(s):  
Angelos J. Doukas ◽  
Jie Michael Guo ◽  
Herbert Y. T. Lam ◽  
Sarah Hong Xiao
Keyword(s):  
Marketing Strategy ◽  
New Product
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