The Value of Company History - O Thank Heaven: The Story of the Southland Corporation. By Allen Liles. Dallas, The Southland Corporation, 1977. Pp. 263. No price given. - 50 Years: A History of the First Federal of Minnesota. By Doniver A. Lund, Minneapolis, First Federal Savings and Loan Association, 1976. Pp. xiii + 95. No price given. - The Wide World of Wickes. By George Bush. New York, McGraw-Hill, 1976. Pp. xvii + 486. $9.95. - Ladybird, Ladybird: A Story of Private Enterprise. By Eric W. Pasold. Manchester, Manchester University Press, 1977. Pp. xvi + 668. £9.95. - John Fleming & Company Limited, 1877–1977. By Richard Perren. Aberdeen, Aberdeen University Press, 1977. Pp. 96. No price given. - A History of Woodward, Baldwin & Company. By Mary Baldwin Baer and John Wilbur Baer. Annapolis, Mary Baldwin Baer and John Wilbur Baer, 1977. Pp. vii + 72. $8.00. - The Pinal Dome Oil Company: An Adventure in Business, 1901–1917. By Richard Charles Schwarzman. New York, Arno Press, 1977. Pp. ix + 328. $21.00. - North Carolina Mutual Life Insurance Company. By Jesse Edward Gloster. New York, Arno Press, 1977. Pp. xv + 349. $25.00.