This chapter examines the period between the mid-1680s and 1740, long considered to be the time ‘the rise of the novel’ occurred. Scholars have difficulty separating fiction from factual narrative during this era, as the authors and readers of the time thought of fiction not as the ‘novel’ but rather as a congeries of disparate and overlapping types: ‘history’, ‘letters’, ‘tale’, ‘romance’, ‘secret history’, ‘memoirs’, ‘true relation’, and the like. Only in the 1740s could one find a publishing environment more familiar to modern observers. Moreover, a recurrent theme of this era is price, to which book historians are usually sensitive, but which literary critics have not tended to consider important. Price is a crucial factor in relation to the length of the book, the author's remuneration, the publisher's profit, and the audience that can be reached.
