We didn’t work like common women's studies work on sexuality that generally focuses on sexual harassment or workplace romance to the exclusion of strategic forms of erotic capital. However, we consider women’s strategic sexual performances as a form of social influence and address the positive and negative consequences that may follow. This review highlights the occurrence and complexities of erotic capital in Girls Generation’s musical performances and modelling career, then discusses the important implications of use their erotic capital (i.e. face and leg) to influence others or gain desired ends. In so doing, the findings highlight a need for rethinking traditional conceptualizations of empowerment and initiates a new direction for feminist scholarship in this regard.
The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association: An Abstract
