New clues for tourism planning and management from consumer neuroscience

The chapter’s primary goal is to look at the future of tourism and discuss consumer neuroscience in the context of tourism planning and management. We first provide theoretical and concept views about the theme of neuroscience in tourism. Then, we describe the different sensors and devices that make it possible to measure and understand consumers’ emotional responses. Following, we show the importance of consumer neuroscience to tourism planning and management while facing the 21st century’s challenges. Through neuroscience, it is possible to understand cognitive and emotional processes inaccessible to traditional research. This chapter contributes from a bibliographic approach with a context of emerging dynamics in tourism and hospitality.