Bank Perkreditan Rakyat (BPR) is part of the banking financial institutions apart from the commercial banking. .One of the activities of the BPR is to distribute the credits as done by the commercial banks. Problems. BPR as micro financial institutions, in doing their business to distribute the credit up to certain amount, are faced with the commercial banks which have more competitive advantages, both in the price and facilities provided. Objective of this research is to identify the factors influencing the customers in making decisions to take the credit at BPR. By identifying the determinant factors in choosing the banks, BPR can use it to improve their services to the customers and at the same time BPR can use it as a strategy in giving credit to the customers or debtors. The metode employed in this study was regressive logistic method, which was used to identify what factors determine the customers to choose credit at BPR. The conclusion is that the procedures and personality of staff are the main factors making the customers choose credit at BPR
Determinant Factors Affecting Efficiency Intermediation and Production Approach (Case Study: Bank Buku II Go Public in Indonesia)
