scholarly journals DECODING DALAM IKLAN “KELAS POLIGAMI SAAT NEW NORMAL: CARA KILAT DAPAT ISTRI EMPAT”

2022 ◽  
Vol 27 (2) ◽  
pp. 172-183
Author(s):  
Hesti Fuji Lestari
Keyword(s):  

Iklan menjadi salah satu alat untuk menyebarkan ideologi sebuah kelompok tertentu. Sebab iklan tak hanya berposisi sebagai alat marketing namun juga menimbun banyak makna yang tersirat di dalamnya. Makalah ini akan membahas tentang tahapan decoding dalam iklan “Kelas Poligami Cara Kilat dapat Istri Empat”. Metode mata uang tanda milik Judith Williamson akan menjadi alat utama untuk membedah struktur dan ideologi yang terkandung dalam iklan tersebut. Hasilnya, pilihan kata, pilihan foto pemateri, penanda hingga petanda iklan kelas poligami “Kelas Poligami saat New Normal Cara Kilat dapat Istri Empat” tersebut mengandung makna yang begitu dalam.

2021 ◽  
Vol 51 (1) ◽  
pp. 5-7
Author(s):  
Jeremy Lewis ◽  
Seán Mc Auliffe ◽  
Kieran O'Sullivan ◽  
Peter O'Sullivan ◽  
Rod Whiteley
Keyword(s):  

2020 ◽  
Vol 57 ◽  
pp. 117-144
Author(s):  
Hyunchul Oh ◽  
Keyword(s):  

2020 ◽  
Vol 53 (1) ◽  
pp. 98-104
Author(s):  
Halima Krausen

In our plural society, interfaith marriages and multicultural families have become a new normal and are either considered problematic for the religious communities or welcomed as a contribution to a secular and more peaceful world. In the course of my work with European Muslims, I could accompany such families through a few generations. In this article, I am going to outline some typical challenges and crises in such relationships and their effects on young people growing up in mixed families, adding my observations of how they can be dealt with. Ultimately, there is a chance that, through dialogue, it provides a meaningful learning environment that prepares young people for the diverse reality of the world today.


Sign in / Sign up

Export Citation Format

Share Document