scholarly journals Rewriting Desirability an Exploration Of North American Ugly Food Marketing Campaigns

2021 ◽  
Author(s):  
Sienna Dawn Ing Tozios
Keyword(s):  
Critical Discourse Analysis ◽  
Food Waste ◽  
North American ◽  
Fruits And Vegetables ◽  
Food System ◽  
Critical Discourse ◽  
Food Marketing ◽  
Effect Change ◽  
Food Retailers ◽  
Global Food

The application of aesthetic and cosmetic standards to fresh fruits and vegetables results in the discrimination and elimination of an abundance of “ugly” foods. The systematic elimination of “ugly” foods, which are foods deemed suboptimal in their appearance, weight, shape, or size, greatly contributes to the global problem of food waste in a time of increasing food insecurity. Grocers and food retailers in Canada and the U.S. have begun promoting the sale of “ugly” foods in an attempt to combat the issue of food waste. This MRP (Major Research Paper) examines the names and titles of eleven North American “ugly” food marketing campaigns. This project explores how “ugly” foods are communicated to consumers in North America and how the chosen language used in these campaign titles works to normalize “ugly” foods and attempts to alter their desirability to consumers. The analysis is conducted using textual coding and the Critical Discourse Analysis (CDA) method. Moreover, this MRP reflects on the power of grocers and food retailers to encourage the consumption of “ugly” foods, reduce food waste at the retail level, and effect change in the global food system.

scholarly journals Rewriting Desirability an Exploration Of North American Ugly Food Marketing Campaigns

2021 ◽  
Author(s):  
Sienna Dawn Ing Tozios
Keyword(s):  
Critical Discourse Analysis ◽  
Food Waste ◽  
North American ◽  
Fruits And Vegetables ◽  
Food System ◽  
Critical Discourse ◽  
Food Marketing ◽  
Effect Change ◽  
Food Retailers ◽  
Global Food

The application of aesthetic and cosmetic standards to fresh fruits and vegetables results in the discrimination and elimination of an abundance of “ugly” foods. The systematic elimination of “ugly” foods, which are foods deemed suboptimal in their appearance, weight, shape, or size, greatly contributes to the global problem of food waste in a time of increasing food insecurity. Grocers and food retailers in Canada and the U.S. have begun promoting the sale of “ugly” foods in an attempt to combat the issue of food waste. This MRP (Major Research Paper) examines the names and titles of eleven North American “ugly” food marketing campaigns. This project explores how “ugly” foods are communicated to consumers in North America and how the chosen language used in these campaign titles works to normalize “ugly” foods and attempts to alter their desirability to consumers. The analysis is conducted using textual coding and the Critical Discourse Analysis (CDA) method. Moreover, this MRP reflects on the power of grocers and food retailers to encourage the consumption of “ugly” foods, reduce food waste at the retail level, and effect change in the global food system.

scholarly journals Together, Apart: Grief in the Time of COVID-19

2021 ◽  
Author(s):  
Jocelyn Anderson
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Peer Support ◽  
North American ◽  
White Supremacy ◽  
Critical Discourse ◽  
Major Research ◽  
Research Project ◽  
Colonial Society ◽  
American Media

This Major Research Project takes the form of a critical discourse analysis, with interest paid to the ways in which grief is being talked about right now, in the context of the global COVID-19 pandemic. Nine publicly available documents made up the studied discursive sample, with all texts having been produced by North American media outlets/sources. These documents were examined and analyzed through the lens of Anti-Oppressive Practice and Relational-Cultural theories. Discourses which were present across all samples were: ‘grief as death’, other griefs for other losses, grief managerialism, and collectivity/the requirement for connection. The analysis and discussion of these themes made connections to and raised questions of white supremacy, specifically around what is considered grievable in colonial society, what forms of grief are acceptable, and for members of which communities. Peer support as a community-healing modality was put forward, due to its anti-oppressive framework. Next steps include further areas of study, including that of grief supremacy and a more detailed, nuanced discourse analysis of the intersection between white supremacy, colonialism, and grief.

scholarly journals Sustainable Consumer Behavior and Food Marketing

2021 ◽  
Vol 13 (22) ◽  
pp. 12916
Author(s):  
Oliver Meixner ◽  
Petra Riefler ◽  
Karin Schanes
Keyword(s):  
Consumer Behavior ◽  
Food System ◽  
Ghg Emissions ◽  
Food Marketing ◽  
Global Food System ◽  
Co2 Equivalent ◽  
Global Food

The global food system accounts for emissions amounting up to 18 Gt CO2 equivalent per year, representing 34% of total GHG emissions [...]

scholarly journals Perfect food: perspectives on consumer perceptions of fresh produce quality

2018 ◽  
Vol 196 (2) ◽  
pp. 168-186
Author(s):  
Caitlin Finlayson
Keyword(s):  
Food Waste ◽  
Fruits And Vegetables ◽  
Food System ◽  
Consumer Preferences ◽  
Fresh Produce ◽  
Alternative Food ◽  
Agricultural System ◽  
Past Century ◽  
The People ◽  
Industrial Food Production

Over the past century, the global food system has largely shifted from a localized, decentralized agricultural model to more centralized, industrial food production system. Corresponding with this shift was a change in consumer preferences, an expectation for “perfect” fruits and vegetables that has contributed to a significant problem with wasted food. An alternative food system, aimed at providing locally-grown, sustainable produce has countered this model and has sought to reconnect consumers and producers. At the same time, this alternative model still exists within a larger agricultural system dominated by industrial production and standardization. This paper examines how the changes in the ways consumers look at fresh produce quality has affected the practices of retailers and drives food waste at the supply chain using in-depth interviews conducted in a variety of settings in Fredericksburg, Virginia, USA. An analysis of these interview findings reveals that even in alternative food buying locations, consumers have a general expectation of perfection but that as consumers build relationships with the people who grow their food, these perceptions, and our food waste practices, might be changed.

scholarly journals Together, Apart: Grief in the Time of COVID-19

2021 ◽  
Author(s):  
Jocelyn Anderson
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Peer Support ◽  
North American ◽  
White Supremacy ◽  
Critical Discourse ◽  
Major Research ◽  
Research Project ◽  
Colonial Society ◽  
American Media

This Major Research Project takes the form of a critical discourse analysis, with interest paid to the ways in which grief is being talked about right now, in the context of the global COVID-19 pandemic. Nine publicly available documents made up the studied discursive sample, with all texts having been produced by North American media outlets/sources. These documents were examined and analyzed through the lens of Anti-Oppressive Practice and Relational-Cultural theories. Discourses which were present across all samples were: ‘grief as death’, other griefs for other losses, grief managerialism, and collectivity/the requirement for connection. The analysis and discussion of these themes made connections to and raised questions of white supremacy, specifically around what is considered grievable in colonial society, what forms of grief are acceptable, and for members of which communities. Peer support as a community-healing modality was put forward, due to its anti-oppressive framework. Next steps include further areas of study, including that of grief supremacy and a more detailed, nuanced discourse analysis of the intersection between white supremacy, colonialism, and grief.

What Is Food-water and Why Do We not Account for It?

2017 ◽  
Author(s):  
Martin Keulertz ◽  
Tony Allan
Keyword(s):  
Food Security ◽  
Supply Chains ◽  
Food Supply ◽  
Food System ◽  
Food Choices ◽  
Green Water ◽  
Food Supply Chains ◽  
Food Retailers ◽  
Global Food System ◽  
Global Food

With 92 percent of the water used by society for food-water, the behavior of consumers determines the demand for food and water. This chapter examines the extent to which global society can manage sustainably the water resources on which its food security depends. Many market players ensure the demand for food is met in supply chains that are embedded in the global food system, linking farmers, agri-industries that supply inputs, food traders, food manufacturers, and food retailers. Food-water risk highlights the importance of the food choices of consumers, as their wasteful practices squander volumes of water and energy along the food supply chains. It is important to recognize that food supply chains are often blind to the costs of blue and green water as an input and to the impacts of misallocating and mismanaging water. This chapter thus discusses the politics of food and the need to account for water.

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