scholarly journals Implementasi Data Mining Menggunakan Algoritma Apriori Untuk Meningkatkan Pola Penjualan Obat

2020 ◽  
Vol 7 (2) ◽  
pp. 262-276
Author(s):  
Alexander J.P. Sibarani

Dengan adanya kegiatan transaksi penjualan setiap hari, data semakin lama akan semakin bertambah banyak. Data tersebut tidak hanya berfungsi sebagai arsip bagi perusahaan, data tersebut dapat dimanfaatkan dan diolah menjadi informasi untuk meningkatan penjualan obat. Permasalahan yang sering timbul di Apotik Pusaka Arta yaitu sering sekali penjualan obat yang diinginkan konsumen tidak ada atau habis karena apotek tidak memperhatikan stok, apotek tidak memanfaatkan data transaksi penjualan yang ada dan biasanya data transaksi penjualan tersebut hanya menjadi arsip yang tidak dimanfaatkan. Untuk memecahkan masalah tersebut, maka dibuatlah aplikasi Data mining menggunakan Algoritma Apriori. Metode yang dipakai penulis dalam menerapkan penelitian ini adalah Association Rules. Asociation Rule merupakan suatu teknik dalam data mining untuk menentukan hubungan antar item dalam satu data set (sekumpulan data) yang telah ditentukan. Teknik ini mencari kemungkinan kombinasi yang sering muncul (frequenct) dari suatu itemset (sekumpulan item). Dalam penelitian ini Association Rule berfungsi untuk menganalisa beberapa sering suatu obat yang sering dijual secara bersamaan, analisis ini akan ditinjau dari data transaksi yang telah terjadi. Penerapan Algoritma Apriori dalam aplikasi ini berhasil mencari kombinasi item terbanyak berdasarkan data transaksi dan kemudian membentuk pola asosiasi dari kombinasi item tersebut. Hasil aplikasi ini dapat mengetahui apa saja obat yang sering dibeli oleh konsumen secara bersamaan sehingga dapat mengetahui pola penjualan obat.  

Author(s):  
Syam Menon ◽  
Abhijeet Ghoshal ◽  
Sumit Sarkar

Although firms recognize the value in sharing data with supply chain partners, many remain reluctant to share for fear of sensitive information potentially making its way to competitors. Approaches that can help hide sensitive information could alleviate such concerns and increase the number of firms that are willing to share. Sensitive information in transactional databases often manifests itself in the form of association rules. The sensitive association rules can be concealed by altering transactions so that they remain hidden when the data are mined by the partner. The problem of hiding these rules in the data are computationally difficult (NP-hard), and extant approaches are all heuristic in nature. To our knowledge, this is the first paper that introduces the problem as a nonlinear integer formulation to hide the sensitive association rule while minimizing the alterations needed in the data set. We apply transformations that linearize the constraints and derive various results that help reduce the size of the problem to be solved. Our results show that although the nonlinear integer formulations are not practical, the linearizations and problem-reduction steps make a significant impact on solvability and solution time. This approach mitigates potential risks associated with sharing and should increase data sharing among supply chain partners.


Author(s):  
Anthony Scime ◽  
Karthik Rajasethupathy ◽  
Kulathur S. Rajasethupathy ◽  
Gregg R. Murray

Data mining is a collection of algorithms for finding interesting and unknown patterns or rules in data. However, different algorithms can result in different rules from the same data. The process presented here exploits these differences to find particularly robust, consistent, and noteworthy rules among much larger potential rule sets. More specifically, this research focuses on using association rules and classification mining to select the persistently strong association rules. Persistently strong association rules are association rules that are verifiable by classification mining the same data set. The process for finding persistent strong rules was executed against two data sets obtained from the American National Election Studies. Analysis of the first data set resulted in one persistent strong rule and one persistent rule, while analysis of the second data set resulted in 11 persistent strong rules and 10 persistent rules. The persistent strong rule discovery process suggests these rules are the most robust, consistent, and noteworthy among the much larger potential rule sets.


Author(s):  
Ling Feng

The discovery of association rules from large amounts of structured or semi-structured data is an important data mining problem [Agrawal et al. 1993, Agrawal and Srikant 1994, Miyahara et al. 2001, Termier et al. 2002, Braga et al. 2002, Cong et al. 2002, Braga et al. 2003, Xiao et al. 2003, Maruyama and Uehara 2000, Wang and Liu 2000]. It has crucial applications in decision support and marketing strategy. The most prototypical application of association rules is market basket analysis using transaction databases from supermarkets. These databases contain sales transaction records, each of which details items bought by a customer in the transaction. Mining association rules is the process of discovering knowledge such as “80% of customers who bought diapers also bought beer, and 35% of customers bought both diapers and beer”, which can be expressed as “diaper ? beer” (35%, 80%), where 80% is the confidence level of the rule, and 35% is the support level of the rule indicating how frequently the customers bought both diapers and beer. In general, an association rule takes the form X ? Y (s, c), where X and Y are sets of items, and s and c are support and confidence, respectively. In the XML Era, mining association rules is confronted with more challenges than in the traditional well-structured world due to the inherent flexibilities of XML in both structure and semantics [Feng and Dillon 2005]. First, XML data has a more complex hierarchical structure than a database record. Second, elements in XML data have contextual positions, which thus carry the order notion. Third, XML data appears to be much bigger than traditional data. To address these challenges, the classic association rule mining framework originating with transactional databases needs to be re-examined.


Author(s):  
Carson Kai-Sang Leung

The problem of association rule mining was introduced in 1993 (Agrawal et al., 1993). Since then, it has been the subject of numerous studies. Most of these studies focused on either performance issues or functionality issues. The former considered how to compute association rules efficiently, whereas the latter considered what kinds of rules to compute. Examples of the former include the Apriori-based mining framework (Agrawal & Srikant, 1994), its performance enhancements (Park et al., 1997; Leung et al., 2002), and the tree-based mining framework (Han et al., 2000); examples of the latter include extensions of the initial notion of association rules to other rules such as dependence rules (Silverstein et al., 1998) and ratio rules (Korn et al., 1998). In general, most of these studies basically considered the data mining exercise in isolation. They did not explore how data mining can interact with the human user, which is a key component in the broader picture of knowledge discovery in databases. Hence, they provided little or no support for user focus. Consequently, the user usually needs to wait for a long period of time to get numerous association rules, out of which only a small fraction may be interesting to the user. In other words, the user often incurs a high computational cost that is disproportionate to what he wants to get. This calls for constraint-based association rule mining.


2008 ◽  
pp. 2105-2120
Author(s):  
Kesaraporn Techapichetvanich ◽  
Amitava Datta

Both visualization and data mining have become important tools in discovering hidden relationships in large data sets, and in extracting useful knowledge and information from large databases. Even though many algorithms for mining association rules have been researched extensively in the past decade, they do not incorporate users in the association-rule mining process. Most of these algorithms generate a large number of association rules, some of which are not practically interesting. This chapter presents a new technique that integrates visualization into the mining association rule process. Users can apply their knowledge and be involved in finding interesting association rules through interactive visualization, after obtaining visual feedback as the algorithm generates association rules. In addition, the users gain insight and deeper understanding of their data sets, as well as control over mining meaningful association rules.


Author(s):  
Ling Zhou ◽  
Stephen Yau

Association rule mining among frequent items has been extensively studied in data mining research. However, in recent years, there is an increasing demand for mining infrequent items (such as rare but expensive items). Since exploring interesting relationships among infrequent items has not been discussed much in the literature, in this chapter, the authors propose two simple, practical and effective schemes to mine association rules among rare items. Their algorithms can also be applied to frequent items with bounded length. Experiments are performed on the well-known IBM synthetic database. The authors’ schemes compare favorably to Apriori and FP-growth under the situation being evaluated. In addition, they explore quantitative association rule mining in transactional databases among infrequent items by associating quantities of items: some interesting examples are drawn to illustrate the significance of such mining.


Author(s):  
Carson K.-S. Leung ◽  
Fan Jiang ◽  
Edson M. Dela Cruz ◽  
Vijay Sekar Elango

Collaborative filtering uses data mining and analysis to develop a system that helps users make appropriate decisions in real-life applications by removing redundant information and providing valuable to information users. Data mining aims to extract from data the implicit, previously unknown and potentially useful information such as association rules that reveals relationships between frequently co-occurring patterns in antecedent and consequent parts of association rules. This chapter presents an algorithm called CF-Miner for collaborative filtering with association rule miner. The CF-Miner algorithm first constructs bitwise data structures to capture important contents in the data. It then finds frequent patterns from the bitwise structures. Based on the mined frequent patterns, the algorithm forms association rules. Finally, the algorithm ranks the mined association rules to recommend appropriate merchandise products, goods or services to users. Evaluation results show the effectiveness of CF-Miner in using association rule mining in collaborative filtering.


Author(s):  
Kesaraporn Techapichetvanich ◽  
Amitava Datta

Both visualization and data mining have become important tools in discovering hidden relationships in large data sets, and in extracting useful knowledge and information from large databases. Even though many algorithms for mining association rules have been researched extensively in the past decade, they do not incorporate users in the association-rule mining process. Most of these algorithms generate a large number of association rules, some of which are not practically interesting. This chapter presents a new technique that integrates visualization into the mining association rule process. Users can apply their knowledge and be involved in finding interesting association rules through interactive visualization, after obtaining visual feedback as the algorithm generates association rules. In addition, the users gain insight and deeper understanding of their data sets, as well as control over mining meaningful association rules.


Author(s):  
Hong Shen

The discovery of association rules showing conditions of data co-occurrence has attracted the most attention in data mining. An example of an association rule is the rule “the customer who bought bread and butter also bought milk,” expressed by T(bread; butter)®T(milk).


2014 ◽  
Vol 23 (05) ◽  
pp. 1450004 ◽  
Author(s):  
Ibrahim S. Alwatban ◽  
Ahmed Z. Emam

In recent years, a new research area known as privacy preserving data mining (PPDM) has emerged and captured the attention of many researchers interested in preventing the privacy violations that may occur during data mining. In this paper, we provide a review of studies on PPDM in the context of association rules (PPARM). This paper systematically defines the scope of this survey and determines the PPARM models. The problems of each model are formally described, and we discuss the relevant approaches, techniques and algorithms that have been proposed in the literature. A profile of each model and the accompanying algorithms are provided with a comparison of the PPARM models.


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