Teachers in higher education interested in making use of streaming media can access more sources of video than ever before: news sites, popular media sites, YouTube, and Cornell eClips, the world’s largest collection of short videos for educators (more than 14,000). Miller (2008) provides an impressive list of sources, along with a discussion of pedagogical rationale for using rich media. However, while supplies are numerous and demand from students is high, many educators lack the experience to integrate rich media effectively in their teaching. In this chapter, the author draws from her experience of building a library of digital video since the mid-90s with her eClips team and using it in the classroom. The chapter will focus on: 1) strategies and practical tips for using video inside and outside the classroom to engage learners and respond to short attention spans and 2) guidelines for educators who wish to create their own rich media collections because they need content that has a very specific focus and/or mirrors their learner population more appropriately in terms of demographics.